Blog

Putting Out a Twitter Fire – Dos and Don’ts

June 7, 2018

6.7.18 Last week, actress Roseanne Barr of Roseanne tweeted a racist comment directed at Valerie Jarrett, an Obama White House advisor. Twitter users, including actors on the show and other celebrities, wasted no time in condemning her tweet and calling on ABC to cancel the show. ABC’s entertainment president, Channing Dungey, called Barr’s tweet “abhorrent, […]

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Leveraging Webinars for Legal Thought Leadership

May 31, 2018

5.31.18 We recently hosted a webinar on the ways in which thought leadership-building efforts in legal marketing and communications can advance firms’ business objectives. You can check it out here. We also wanted to expand on some of the tactics that we touched on in the session. In this post, we’ll go through the steps to […]

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Taking Back Marchesa

May 24, 2018

Group Gordon’s Minari Karunatilake blogs about reclaiming brand image after a crisis.  The brand’s dream dresses were red carpet staples, worn by celebrities at the pinnacle of Hollywood stardom. That was Marchesa then, before it was sucked into a nightmare following abuse, assault, and harassment allegations against Harvey Weinstein in October 2017. These allegations included […]

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We’re Back!

May 21, 2018

After a brief hiatus, the Group Gordon blog is back in action! You can expect new posts regularly, covering everything from PR basics and communications tips to current news stories and trends. Stay tuned… Is there something you’d like to see covered? Send us an email at info@groupgordon.com or tweet us at @GroupGordon!

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Internal Content Creation: You don’t HAVE to pull teeth

August 18, 2015

Group Gordon’s Maya Kriet offers tips for maximizing internal resources to fill your content pipeline. 8.18.15 Content can be a marketer or PR professional’s best friend. A single valuable piece of content can have a trickle effect, becoming a source of countless other nuggets of communications gold. With one great industry survey and set of […]

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A Guide to Media Interviews from a College Tour Guide

August 6, 2015

Last but not least in our series of blog posts from Group Gordon’s summer interns, Avery Suter applies lessons learned as a campus tour guide to navigating media interviews. 8.6.15 A media interview with a top-tier outlet is a golden opportunity for an organization, company, or brand… if it goes well! However, for many leaders […]

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