AUDIENCES

Pickleball as a PR Model

June 27, 2023

GG’s Eli Judge examines pickleball’s meteoric rise and the role that smart external communications played in making it happen. Whether you love it, hate it, or are still a little bit confused by it, pickleball is without a doubt one of the hottest sports in the country. It’s popular with everyone from college students to […]

read more

How to Maintain Meaningful Engagement with Your Audience in a Fractured World

June 5, 2023

GG’s Andrew Jarrell offers guidance to brands and organizations looking to successfully engage with their audience and stand out in a crowded market. We live in a time of overstimulation. People used to get their news from a few legacy national and local publications. Now they can turn to hundreds of niche online publications, their […]

read more

Was King Charles’ Coronation a Crowning Achievement from a Communications Perspective?

May 11, 2023

GG’s Morgan Kemp analyzes how the royal spectacle of King Charles’ coronation generated awareness for one of the world’s most well-known brands. If you weren’t among the avid royal watchers who set their alarm clocks early this past Saturday morning, allow me to fill you in one what you missed: King Charles III’s coronation took place […]

read more

How Hollywood’s Biggest Night Got Bigger

March 16, 2023

GG’s pop culture expert Reagan Herzog offers brand building guidance inspired by the surprising success of the 2023 Academy Awards. With this weekend’s Academy Awards, another awards season has come to an end. Sunday’s broadcast saw the highest ratings for the show since 2020. The Oscars’ consistent growth in viewership over the past few years […]

read more

PR for Public Health Nonprofits in a Breaking News Cycle

June 30, 2022

Group Gordon’s David Kang shares tips for effective PR efforts for public health nonprofits. Public health nonprofits work to promote health equity, advocating to ensure all individuals have equal access to health resources and providing essential services to communities around the world. For these organizations, being able to share their strategic messages to their served […]

read more

What Screenwriting Can Teach Us About PR

May 5, 2022

Group Gordon’s Julia Levine draws lessons from commonalities between screenwriting and PR. via GIPHY Public relations shares some commonalities with other industries, including with film. Professionals in both screenwriting and PR are storytellers and, if they’re good ones, adept at communicating ideas to achieve specific outcomes. Read on for a few PR tips from the […]

read more
12...