Marketing

Dear GiGi: I own a boutique B2B company trying to establish itself in the professional services industry. What are some easy first steps you would recommend in terms of social media? Are there resources we could use to become more knowledgeable on social media? When is it appropriate for us to engage a PR company to represent us?

June 7, 2014

Dear Mara – One of the most important factors behind choosing where, when, and how to employ social media tactics is in identifying the audience you are trying to reach first. As a high-touch B2B company, you’ll want to reach a targeted segment of leaders who either directly impact or influence the decision-making at the […]

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Dear GiGi: Where have you been?

April 3, 2014

Dear Cathy – Thanks for asking. It appears you have now presented me with two available paths to traverse in answering your question: 1) tell the truth or 2) tell something you’d believe as the truth. It would be naïve to assume a wayward path of mistruths is the best option, and yet so many […]

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Dear GiGi: Does direct mail work?

March 4, 2011

Today, email has just about replaced regular mail. Everything from advertisements to bills to holiday cards are sent electronically. In that sense, direct mail may seem archaic. However, your item may stand out more among a smaller pile of envelopes and flyers. Who are you trying to reach and what are your goals? Direct mail […]

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