How Brand Strategy Teams Capitalize on Big Moments
April 19, 2024
Group Gordon’s Morgan Schare shares tips on how to plan around milestone events to enhance brand strategy. Part of every brand strategy team’s annual planning process involves taking a look at the calendar to see what’s going on in the world. Awareness months, holidays, major sporting events, cultural milestones, and other happenings offer a prime moment […]
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Sports PR Lessons from Recent Betting Scandals
April 4, 2024
GG’s Kerry Close offers advice to sports PR teams as sports betting controversies continue to grow. Recently, several betting scandals – notably, involving MLB phenom Shohei Ohtani and NBA center/power forward Jontay Porter – have rocked the sports world. They’ve thrown the integrity of the game into question and created crisis PR challenges for sports […]
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Measuring B2B and Nonprofit PR ROI: A Guide to Proving the Tangible Impact of Communications Efforts
December 14, 2023
GG’s Marykate Mattiello offers a few creative ways to measure PR ROI, as the imperative to demonstrate impact and value continues to grow. Proving the value of your public relations efforts has become increasingly crucial, whether you’re working in B2B, B2C, or nonprofit PR. As organizations continue to invest in PR strategies, the demand for […]
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The Surprising Connections Between Corporate and Consumer Communications
October 11, 2023
GG’s Morgan Schare explains how public relations strategies can be applied across different client industries – from corporate to consumer communications. As a communications professional who has worked across a multitude of consumer clients – beauty industry, retail, and food & beverage – I can confidently say that my experience working in corporate communications has been […]
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How can public relations boost fundraising – and vice versa?
September 15, 2023
GG’s Carla Pisarro provides valuable insights into the symbiotic relationship between public relations and fundraising. In my 15+ years as a communications professional, I’ve worked with a wide range of organizations – from nonprofits and NGOs to advocacy organizations to research and higher ed institutions and more – that rely on fundraising for some or […]
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Advocacy Communications: Your Guide to Navigating the City + State Budgets
April 27, 2023
Budget season is upon us, and GG’s Erin Gaffney offers a comprehensive guide to advocacy communications in this critical time. With both the New York City and New York State budgets set to be finalized in the next few months, it’s important to identify your organization’s role in advocating for key policy priorities. This can […]
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