Research

Dear GiGi, We run a relatively new non-profit organization focused on scientific research to cure a rare disease. We are very excited to be funding our first research projects. Any thoughts as to how we can get the best bang for our (very little) buck in terms of announcing the news?

June 1, 2012

Congratulations on securing funding for your first research projects! I’ll lay out a few ways in which you can hopefully get traction from the announcement. 1. Identify your target audiences. It’s crucial that you’re constantly aware of whom you’re trying to reach. This will save you the effort of blasting news to a diffuse audience […]

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Dear GiGi: I know which audience I want to reach, but I’m not sure where to reach them. How do I know what my target audience is reading or watching?

December 14, 2010

That’s a great question, and there is no easy answer. After all the work you’ve done developing your messaging, creating a strategic plan, and putting together your pitches, you don’t want it to go to waste by targeting the wrong media outlets. There are a variety of ways to find your audience – some more […]

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