Strategic Execution

GG’s Kerry Close offers advice to sports PR teams as sports betting controversies continue to grow. Recently, several betting scandals – notably, involving MLB phenom Shohei Ohtani and NBA center/power forward Jontay Porter – have rocked the sports world. They’ve thrown the integrity of the game into question and created crisis PR challenges for sports […]

GG’s Cordelia Gilligan explains how podcasts can give mission-oriented organizations the opportunity to lead the conversation. When we talk about earned media, we typically think of traditional media—whether it’s a successfully-placed op-ed or a choice quote in a reported article. However, for clients whose top issue areas don’t dominate the 24-hour news cycle, one of […]

GG’s pop culture expert Reagan Herzog offers brand building guidance inspired by the surprising success of the 2023 Academy Awards. With this weekend’s Academy Awards, another awards season has come to an end. Sunday’s broadcast saw the highest ratings for the show since 2020. The Oscars’ consistent growth in viewership over the past few years […]

GG’s Melanie Geller offers lessons on corporate communications from Patagonia’s recent messaging surrounding its ownership change. Several weeks ago, Patagonia founder Yvon Chouinard publicly announced his decision to place the ownership of the $3 billion company to a trust and a nonprofit, which would use Patagonia’s $100 million annual profits to combat climate change and […]

Group Gordon’s Alex O’Connor offers up the secrets behind placing an op-ed at the speed of the news cycle. You want to write an op-ed. Or someone wants you to write an op-ed for them. Or a group of people want you to write an op-ed on their behalf. If you’re writing an op-ed for […]

Group Gordon’s Hillary Wasserman offers lessons from Senate candidate John Fetterman’s eye-catching use of social media for brands of all kinds. The 2022 midterm elections are upon us, and candidates are vying for attention in the media equivalent of a rush hour subway car. It can be impossible to break through when the political landscape […]