Knowledge

MSU Faces Long Road Ahead to Repair Reputation

May 18, 2018

With a settlement of $500 million for Larry Nassar’s victims reached, Michigan State University still has a long way to go to mitigate reputational damage done. Michael Gordon tells The New York Times how MSU has failed to make progress on repairing its public image:

Michigan State Faces a Long Road Ahead Despite Settling Nassar Lawsuits

Wells Fargo Banks on a Brand Reset

May 9, 2018

As it looks to escape the shadow of its 2016 accounts scandal, Wells Fargo launches a new ad campaign aimed at getting back into customers’ good graces. Michael Gordon shares his opinion on whether the ads are doing enough to regain customer trust in the Los Angeles Times:

Wells Fargo launches ad campaign to leave accounts scandal behind. Not everyone is buying it

Cambridge Analytica Follows the Trump Playbook

April 23, 2018

With aggressive denials of any wrongdoing and contradictory statements in its response to the Facebook data breach, Cambridge Analytica took a page out of Trump’s playbook. Michael Gordon shares his take on how Cambridge Analytica missed opportunities to repair its credibility in The Wall Street Journal’s Crisis of the Week: Crisis of the Week: Cambridge […]

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Crisis Brews at Starbucks

April 18, 2018

Facing backlash after a mishandled incident that led to the arrest of two black men at a Philadelphia store, Starbucks found itself in hot water. Jeremy Robinson-Leon discusses why Starbucks needed to go beyond an apology to make things right in The Wall Street Journal: 

Crisis of the Week: Starbucks to Shut Stores for Antibias Training 

Webinar – Beyond Media Relations: Making the Case for Thought Leadership

April 4, 2018

We recently hosted a webinar to share tips and recommended tactics for legal marketing and communications professionals looking to advance their firms’ business objectives through thought leadership. Watch the recording to gain insight on: – The limitations of traditional media relations for elevating recognition and reputation; – What it means to establish thought leadership and how it […]

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MSU Stumbles with Larry Nassar Scandal

January 30, 2018

After stumbling repeatedly in its handling of the Larry Nassar sexual abuse scandal and failing to accept responsibility for its role, Michigan State University faces a long road ahead to repair its public image. Lana Gersten shares her take in The Wall Street Journal’s Crisis of the Week:
Crisis of the Week: Michigan State Faces Nassar Scandal Fallout

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