Knowledge

Cambridge Analytica Follows the Trump Playbook

April 23, 2018

With aggressive denials of any wrongdoing and contradictory statements in its response to the Facebook data breach, Cambridge Analytica took a page out of Trump’s playbook. Michael Gordon shares his take on how Cambridge Analytica missed opportunities to repair its credibility in The Wall Street Journal’s Crisis of the Week: Crisis of the Week: Cambridge […]

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Crisis Brews at Starbucks

April 18, 2018

Facing backlash after a mishandled incident that led to the arrest of two black men at a Philadelphia store, Starbucks found itself in hot water. Jeremy Robinson-Leon discusses why Starbucks needed to go beyond an apology to make things right in The Wall Street Journal: Starbucks to Shut Stores for Antibias Training 

Webinar – Beyond Media Relations: Making the Case for Thought Leadership

April 4, 2018

We recently hosted a webinar to share tips and recommended tactics for legal marketing and communications professionals looking to advance their firms’ business objectives through thought leadership. Watch the recording to gain insight on: – The limitations of traditional media relations for elevating recognition and reputation; – What it means to establish thought leadership and how it […]

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MSU Stumbles with Larry Nassar Scandal

January 30, 2018

After stumbling repeatedly in its handling of the Larry Nassar sexual abuse scandal and failing to accept responsibility for its role, Michigan State University faces a long road ahead to repair its public image. Lana Gersten shares her take in The Wall Street Journal’s Crisis of the Week:
Crisis of the Week: Michigan State Faces Nassar Scandal Fallout

Key Takeaways: PR Perils in a Partisan World

December 6, 2017

We hosted a webinar which focused on the new challenges and opportunities nonprofit organizations face in today’s political climate. You can find the recording here, but if you’re crunched for time, check out the graphic below for the key takeaways!

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Papa John’s Feels the Heat

November 16, 2017

Papa John’s CEO John Schnatter’s controversial comments about the NFL protests were met with swift backlash. Jeremy Robinson-Leon explains why the brand’s delayed apology isn’t enough to stop the damage in The New Food Economy:
The Papa John’s NFL apology is too little too late

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