Knowledge

Takeaways from This Year’s Super Bowl Ads

February 20, 2020

Group Gordon’s James Seaton tackles the winning gameplan for the 2020 Super Bowl’s most successful ads. Super Bowl LIV saw a wide range of wacky, gripping, thought-provoking, and downright silly ads. Always a highlight of the event, Super Bowl ads keep your eyes glued to the TV during game breaks, sparking debates about which is […]

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PR LESSONS FROM “SUSSEXIT”

February 6, 2020

Group Gordon’s Hillary Wasserman examines what the royals can teach us about effective communication. On January 8, the Duke and Duchess of Sussex – otherwise known as Meghan Markle and Prince Harry – posted an Instagram that stunned the world and nearly broke the internet. The couple announced that they would be leaving the royal […]

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Checking in on a crisis

February 3, 2020

It’s been months since a nationwide Airbnb scam went viral, and yet little seems to have changed. Michael Gordon assesses the company’s crisis response in PRovoke.

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Communication in the Age of Disinformation

January 16, 2020

Group Gordon’s Nick Berkowitz explains why, in the age of disinformation, it’s essential to know your target audiences and ensure they trust your communications. With the Iowa Caucus just a few weeks away, efforts to warp public opinion are in full swing, especially through digital disinformation. On Monday, The New York Times reported that the […]

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Michael Gordon Named One of 50 Most Powerful New Yorkers in PR

January 12, 2020

We’re excited to announce that Michael Gordon was named one of City + State‘s 50 most powerful New Yorkers in PR! You can read his write-up and see the full list of winners here:

Political PR Power 50: 6-50

Rebranding Alone Won’t Resolve a Crisis

January 3, 2020

A rebrand won’t resolve a crisis. Fixing what caused it in the first place is the only way to start regaining trust, according to Michael Gordon in Forbes.

10 Essential Things Companies Need To Do When Rebranding After A PR Disaster

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