Knowledge

Webinar – Media Strategies to Build Your Business

April 5, 2017

We recently hosted a webinar with Wall Street Journal national housing and economy reporter Laura Kusisto, who joined us to discuss the right approach for real estate professionals to secure media attention that advances business objectives. Listen to gain insight on: • How PR can elevate your business; • Best practices for pitching newsworthy stories; • Connecting your […]

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A Google Search For the Right Crisis Response

April 4, 2017

Is Google doing enough to assuage advertisers alarmed by ad placement issues? Lana Gersten weighs in for The Wall Street Journal‘s Crisis of the Week:
Crisis of the Week: Google Faces Advertisers’ Wrath

Turbulence Over an Airline’s Dress Code

April 1, 2017

A crisis took flight for United Airlines when consumers and celebrities criticized the company’s dress code as sexist and restrictive. Michael Gordon discusses how the airline can land this crisis safely with the International Business Times.
United Airlines should scrap ‘no leggings’ policy: Crisis expert Michael Gordon

A Scandal Taints Brazil’s Meat Industry

March 22, 2017

As a far-reaching inspection scandals threatens to butcher the reputation of Brazil’s meat market, a systematic response is vital, Michael Gordon tells the Associated Press.
Brazil meat exports collapse in wake of inspection scandal

Announcing Group Gordon’s “Pitch Like a Girl” PR Seminar

March 8, 2017

Group Gordon is proud to celebrate International Women’s Day. Equality and respect for all – regardless of gender, religion, nationality, or sexual orientation – is at our firm’s core and embedded in every aspect of our professional culture. Our female and male employees alike have decided to wear red today to put these internal values […]

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Questions over Uber’s Game of ‘I Spy’

March 3, 2017

Revelations that Uber used a secret tool to dodge law enforcement land the ride-sharing company in the hot seat, again. Michael Gordon shares his assessment with the Guardian:
Greyball: how Uber used secret software to dodge the law

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