Knowledge

GG’s Jordyn Warren breaks down why human-interest narratives are valuable in cutting through the noise and best practices for getting started.   In a world saturated with breaking news, it’s easy for people working in PR to get swept up in fast-moving headlines and overlook the value of human-focused storytelling. When executed effectively, human-interest stories can […]

GG’s Morgan Schare explains how public relations strategies can be applied across different client industries – from corporate to consumer communications.  As a communications professional who has worked across a multitude of consumer clients – beauty industry, retail, and food & beverage – I can confidently say that my experience working in corporate communications has been […]

GG’s Carla Pisarro provides valuable insights into the symbiotic relationship between public relations and fundraising. In my 15+ years as a communications professional, I’ve worked with a wide range of organizations – from nonprofits and NGOs to advocacy organizations to research and higher ed institutions and more – that rely on fundraising for some or […]

Public relations campaigns often focus on the big wins: glowing feature stories, in-depth Q&As, conversation-starting op-eds, and the like. It’s easy to understand why these tactics matter. They are key building blocks for building reputations, raising awareness, and generating high-profile results. I’m here instead to advocate for an underused PR tactic that doesn’t get the […]

GG’s Nisha Gupta analyzes Mattel’s shifting PR and marketing strategy to promote the upcoming Barbie movie and highlights lessons that any company can learn from their efforts. If you haven’t heard of the latest movie Barbie, starring Margot Robbie and Ryan Gosling, then I applaud your ability to unplug from the world. Over the past […]

GG’s Eli Judge examines pickleball’s meteoric rise and the role that smart external communications played in making it happen. Whether you love it, hate it, or are still a little bit confused by it, pickleball is without a doubt one of the hottest sports in the country. It’s popular with everyone from college students to […]