Knowledge

Social Media Crises

February 25, 2013

Jeremy Robinson-Leon on the impact of social media in a crisis.
Privacy Policies and the Online Mob

Dear GiGi: Since Lance Armstrong admitted to doping, the media frenzy has quieted down. Have people forgiven or forgotten him?

February 19, 2013

Dear Claudio, I don’t think people have forgiven or forgotten Lance – I think they’re fatigued. In today’s 24-hour news cycle, it takes a lot to hold the media’s – and the public’s – attention for more than a few days. Look at the Pope, for example. His resignation sparked a day of continuous coverage […]

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Carnival’s Cruise Crisis

February 19, 2013

Michael Gordon discusses Carnival’s future.
Customers could see deals after nasty cruise

McGraw-Hill’s S&P Suit

February 12, 2013

Michael Gordon on the implications of the S&P suit.
McGraw-Hill Could Face More Than Monetary Peril in S&P Suit

Penn State’s Crisis

June 24, 2012

Jeremy Robinson-Leon discussing Penn State’s future.
Penn State tries to move focus back to football after Sandusky trial

Dear GiGi, We run a relatively new non-profit organization focused on scientific research to cure a rare disease. We are very excited to be funding our first research projects. Any thoughts as to how we can get the best bang for our (very little) buck in terms of announcing the news?

June 1, 2012

Congratulations on securing funding for your first research projects! I’ll lay out a few ways in which you can hopefully get traction from the announcement. 1. Identify your target audiences. It’s crucial that you’re constantly aware of whom you’re trying to reach. This will save you the effort of blasting news to a diffuse audience […]

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