Susan G. Komen for the Cure’s Response

February 7, 2012

Michael Gordon discussing the effect of Karen Handel’s resignation from Susan G. Komen for the Cure.
Handel’s resignation helps Komen, crisis experts say


Susan G. Komen for the Cure’s Response

February 3, 2012

Michael Gordon commenting on Susan G. Komen for the Cure’s crisis response.
Consultants weigh in on how Komen for the Cure handled the crisis

Penn State’s Crisis

January 13, 2012

Jeremy Robinson-Leon commenting on Penn State’s crisis response.
Penn State President Tries Again to Calm Alumni

Dear GiGi, What is a good opening statement for a crisis involving stolen information in a cell phone company to reassure customers their information is safe?

November 30, 2011

The security of personal information is one of the most important things to a consumer, especially in the telecommunications business. While I’d need more information to talk specifics about this company’s challenge, here are a few principles to follow: Take ownership of the situation: accept responsibility for the breach, be transparent about the scope, and […]

read more

Dear GiGi, I work for a national nonprofit, and one of our board members was recently tied to a small scandal at her company. Although the charges are unfounded, I’m worried that my organization may become collateral damage by way of association. What can I do to protect my organization’s integrity and avoid having our name dragged through the mud?

September 23, 2011

Dear Dana, Regardless of the charges’ merit, you absolutely should be thinking about how the scandal may reflect on your organization. Everyone associated with the organization — from the executive director to board members to staff to interns — are brand ambassadors, and their actions affect the collective integrity. Here are a few things you […]

read more