Knowledge

Group Gordon’s Julia Levine shares helpful tips for using quantitative findings to elevate organizations of all kinds. Utilizing data in the communications effort can be a powerful way to establish credibility and catch reporters’ attention in a busy news cycle. Below are three ways to more effectively incorporate data into your PR strategy, no matter […]

GG’s pop culture expert Reagan Herzog offers brand building guidance inspired by the surprising success of the 2023 Academy Awards. With this weekend’s Academy Awards, another awards season has come to an end. Sunday’s broadcast saw the highest ratings for the show since 2020. The Oscars’ consistent growth in viewership over the past few years […]

GG’s Hillary Wasserman explains how to craft a public relations RFP that will elicit great responses. The request for proposals (RFP) has been a staple of public relations and many other industries, and it still serves a critical purpose. These documents are issued by companies looking to solicit bids from qualified vendors for a specific […]

GG’s Kerry Close analyzes the recent M&Ms controversy over its spokescandies and provides important takeaways for brands considering a PR stunt. When Mars Wrigley, the parent company behind the M&Ms brand, released an ambiguous Twitter statement last week announcing the retirement of its long-time “spokescandies,” many people’s initial reaction was to scratch their heads in […]

A few words from GG to the valued members of our group: Happy holidays and happy new year!

GG’s Nisha Gupta reminds corporate businesses that social media matters – and can offer more benefits than you’d think. As a proud Gen-Zer, I am an avid supporter and participant of social media. There are certainly downsides to social media, but it can also be a wonderful tool for businesses and creatives. The endless opportunities […]