Happy Holidays!
December 14, 2021From the GG family to yours, we’re sharing our best wishes for the holiday season. Here’s to a joyful and healthy 2022! #GGWrapped
read moreFrom the GG family to yours, we’re sharing our best wishes for the holiday season. Here’s to a joyful and healthy 2022! #GGWrapped
read moreGG’s Eli Judge offers the College Football Playoff committee a more strategic playbook for announcing team rankings. Sunday is the day college football fans have been waiting for: the final reveal of the College Football Playoff (CFP) rankings. Much to my disappointment, my beloved Oklahoma Sooners won’t be participating. But I, along with thousands of […]
read moreGG’s Andrew Jarrell examines how Aaron Rodgers fumbled the crisis resulting from his misleading statements about his vaccination status. Managing communications during a crisis is a precarious endeavor – one where the wrong move can be disastrous. Aaron Rodgers’ response to the recent scrutiny of his vaccination status is an example of what not to […]
read moreAaron Rodgers’ controversial COVID-19 vaccine stance has put companies affiliated with him in a difficult position. In USA Today, Group Gordon Chief Strategy Officer Andrew Jarrell weighs in on how companies must reflect on their core values and what they stand for in order to communicate effectively through the crisis.
With Facebook’s announcement of a name change to Meta, many remain skeptical about whether the move will actually help the brand’s damaged reputation. Group Gordon Chief Strategy Officer Andrew Jarrell shares his thoughts with HYPEBEAST on the rebrand and why it’s not enough to address the company’s damaged reputation:
GG’s James Seaton explains how and why nonprofits should engage in visual storytelling to further engage their key audiences. Crafting a compelling story for any organization is a multifaceted process. For nonprofits that act as pillars in their local communities, there are many ways to make the mission come to life for the populations they […]
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