Wells Fargo Banks on a Brand Reset

May 9, 2018

Wells Fargo Banks on a Brand Reset

May 9, 2018

As it looks to escape the shadow of its 2016 accounts scandal, Wells Fargo launches a new ad campaign aimed at getting back into customers’ good graces. Michael Gordon shares his opinion on whether the ads are doing enough to regain customer trust in the Los Angeles Times:

Wells Fargo launches ad campaign to leave accounts scandal behind. Not everyone is buying it