Toyota’s recall

February 10, 2010

Michael Gordon offers his views on Toyota’s PR strategy.
Toyota PR blitz plays catch-up after storm of problems

Toyota’s recall

February 2, 2010

Michael Gordon comments on Toyota’s continued missteps in response to its accelerator problems.
Toyota hopes to fix image along with gas pedals

Toyota’s recall

January 21, 2010

Michael Gordon offers advice to Toyota as the company tries to maintain its image amidst a string of malfunctioning accelerators.
Toyota Recall Update: ‘We have a remedy.’ Will Toyota’s fix work?