Faculty members are enormous media assets for any institution, but so often the media potential of their groundbreaking research and leading expertise is not fully realized. We recently hosted a webinar on how higher education communicators can establish internal buy-in and coordination for the PR effort and effectively leverage key faculty members in the media. The session featured a live presentation and Q&A led by Group Gordon Principal Michael Gordon, Senior Vice President Jordan Miller, and Vice President Hillary Wasserman.
Topics covered included:
– The impact of elevating faculty members’ profiles for a school’s reputation and rankings;
– Common barriers to securing faculty buy-in and strategies to overcome them;
– Practical and creative ways to leverage faculty and their research in the media; and
– Examples of successful efforts to leverage faculty expertise to lead broader conversations.
You can find the recording here and embedded below. You can also complete the form on the right to download the presentation and the spokesperson framework template we introduced during the session. We hope that you find these resources helpful as you work to refine your faculty-forward approach to PR.
A Faculty-Forward Approach to PR from Group Gordon on Vimeo.