Knowledge

The Power of Social Media Campaigns to Effect Change: #NotAgainSU

December 12, 2019

GG’s Erin Gaffney takes a close look at why the social media movement #NotAgainSU grew and influenced change. This past November, Syracuse University found itself in the national spotlight for a crisis concerning systematic racism. More than 11 hateful and racist crimes were reported on campus, with these accounts including verbal abuse, vandalism, and an […]

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The Politics of Impeachment

December 9, 2019

In an MSNBC Live panel, Michael Gordon takes a hard look at the political considerations of impeachment for both parties and discusses what Democrats need to do to get public opinion on their side. Check it out below.

Group Gordon Named One of Crain’s New York 100 Best Places to Work

December 9, 2019

Award recognizes the firm’s work environment as one of the city’s very best across industries

NEW YORK, NY. – December 6, 2019 – Today Group Gordon, a strategic communications firm working in the corporate and public affairs sectors, was honored at the Crain’s Best Places to Work Awards as one of New York City’s 100 best workplaces of any size and any industry. Following a survey of more than 20,000 employees, Group Gordon was recognized for its commitment to fostering a fulfilling work environment.

“We have an employee-first culture, and as it turns out, that’s better for clients, too,” said Michael Gordon, principal of Group Gordon. “Crain’s recognizing us for our work environment is arguably the greatest honor we could achieve.”

Group Gordon offers generous compensation, health benefits, retirement/profit-sharing contributions, and a parental leave policy that goes far beyond legal requirements. The firm also sponsors programs focused on employees’ professional development, wellness, and team bonding, including days off to pursue health and wellness activities, peer- and expert-led learning sessions, and participation in a corporate sports league.

The Best Places to Work in New York City award program, in its 12th year, is dedicated to identifying and recognizing the city’s best employers. More than 20,000 employees in the five boroughs participate, with respondents assessing work environment, leadership, benefits, and company culture. The process is managed by independent research firm Best Companies Group, which distributes the surveys, analyzes the data and determines the final rankings. The winners are published by Crain’s New York Business, which does not have any input into the rankings.

Should you use Reddit?

December 2, 2019

GG’s Eric Margolis takes a deep dive into Reddit, explaining how the platform works and why it might make sense for your organization.  You’ve probably heard of Reddit, the so-called “front page of the Internet.” But did you know that Reddit is the 6th most popular site in the U.S. and 18th in the world? […]

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Bloomberg’s Unconventional Campaign Raises Doubts

November 27, 2019

Money will help but without longstanding credibility, Michael Bloomberg faces a tough road ahead. Michael Gordon shares his thoughts on Bloomberg’s 2020 Presidential bid in The Hill:

Bloomberg Bets 2020 Campaign on Unprecedented Strategy

Democratic Favorite Under Pressure After A Drop in the Polls

November 19, 2019

Democratic candidate Elizabeth Warren faces pressure after suffering some potential setbacks. Michael Gordon shares his thoughts in The Hill on Warren’s recent slump in the polls:

Warren Under Pressure as 2020 Rivals Step Up Attacks

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