Knowledge

Pride 2020: An Opportunity for Brands to Understand Intersectionality

June 25, 2020

Group Gordon’s Jacob Rodriguez discusses how the best brand messages this year recognize the intersections between Pride 2020 and the Black Lives Matter movement. As Pride 2020 nears its end and nationwide protests against racial injustice continue, a number of companies have struggled to decide when to vocalize support for Black Lives Matter and when […]

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In Support of Black Lives Matter

June 12, 2020

The murders of Ahmaud Arbery, Breonna Taylor, Tony McDade, and George Floyd are only the latest reminders of the institutional racism and systemic bias Black Americans face in big and small ways every day. Group Gordon stands firm in our commitment to equity. We have the opportunity and responsibility to create positive change together—internally, for […]

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How to consume the news without letting it consume you

May 28, 2020

Group Gordon’s Alison Berg shares tips for staying informed without getting overwhelmed by the news. Working in PR, it is essential to stay on top of breaking news and mobilize clients accordingly. As an added bonus, my knowledge of current events helps me dazzle at dinner parties and back up my outspoken opinions.   While I […]

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Anatomy of an effective email: Covid-19 edition

May 1, 2020

Group Gordon’s Jordan Miller breaks down the features that make for good email communication with customers, especially when a brand stumbles. New York has been in quarantine (or, as some would put it, on “PAUSE”) for one hundred years. Time is meaningless, measured in the space between Zoom calls. People are being forced to spend […]

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Webinar – Emerging from COVID-19: Communications and the Road Ahead for Your Organization

April 29, 2020

The world has been upended by COVID-19 and nonprofits of all kinds – from direct service providers to advocacy groups to higher education institutions – have been impacted. We recently hosted a webinar on how nonprofits must adapt and prepare for a changed communications landscape as we emerge from the worst of the crisis. The […]

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Webinar – Emerging from COVID-19: Communications and the Road Ahead for Your Business

April 28, 2020

The coronavirus pandemic has upended business and daily life globally, and companies of all kinds – both B2B and B2C – have been impacted. We recently hosted a webinar on how businesses must adapt and prepare for a changed communications landscape in this moment and as we emerge from the worst of the crisis. The […]

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