Op-ed Strategy 101: Tips, Tricks, and Best Practices

July 12, 2024

GG’s Carla Pisarro shares guidance on writing strong op-eds – and getting them published. Op-eds: fun to read, fun to write. At their best, they’re a powerful tool for advocacy and a showcase for compelling writing. And as pieces written by contributors, not staff journalists, op-eds can be the best shot outside writers have to […]

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A frank lesson in influencer strategy

July 2, 2024

GG’s Amanda de Castro breaks down the recent Joey Chestnut controversy and outlines how companies can be smart about influencer marketing strategy. Fans of the time-honored July 4th Nathan’s Famous Hot Dog Eating Contest were left disappointed and surprised last month when it was announced that the competition would move forward without its big star, […]

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Levin Center Selects Group Gordon as Public Relations AOR

June 26, 2024

Group Gordon today announced the addition of Wayne State’s Levin Center to its higher education public relations portfolio. You can check out the full announcement below: Wayne State’s Levin Center Selects Group Gordon as Public Relations Agency of Record Firm further grows successful public affairs and higher education public relations portfolio NEW YORK, NY — […]

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Pediatric Brain Tumor Foundation Selects Group Gordon as AOR

May 7, 2024

Group Gordon today announced the addition of the Pediatric Brain Tumor Foundation to its nonprofit public relations portfolio. You can check out the full announcement below:

Pediatric Brain Tumor Foundation Selects Group Gordon as Public Relations Agency of Record

Firm expands health and nonprofit public relations portfolio with leading childhood cancer organization

NEW YORK, NY — May 7 2024 — Today Group Gordon, a strategic communications firm working in the corporate and public affairs sectors, announced that it has been named the public relations agency of record for the Pediatric Brain Tumor Foundation (PBTF), the only national organization working across the full spectrum of childhood brain cancers. PBTF supports patients and families at every step of their brain tumor journeys and is also the largest patient advocacy funder of pediatric brain tumor research. Group Gordon will support the organization in all aspects of brand awareness, messaging, content, and media relations.

PBTF, with its crucial work to combat childhood cancer, is a powerful addition to Group Gordon’s robust roster of national, international, and regional nonprofits addressing challenges in health, housing, education, climate, and more.

“Group Gordon partners with clients whose work we deeply believe in,” said Andrew Jarrell, chief strategy officer of Group Gordon. “Our experience working with large nonprofits and a wide range of health causes will help advance PBTF’s advocacy work, grow its impact and influence, and ultimately serve the thousands of children and families nationwide facing an unimaginable brain tumor diagnosis or coping with its aftermath.”

Group Gordon’s award-winning work on behalf of health-focused organizations spans research institutions, public health advocates, foundations, and more. The firm will apply its deep expertise developing and executing strategic communications programs to advance PBTF’s mission and position the organization for a successful next chapter. 


About Group Gordon 

Group Gordon is a strategic communications firm that executes smart strategies to propel our clients’ missions and inspire their audiences to action. Headquartered in New York, Group Gordon works across multiple industries, including law, education, finance, professional services, tech, public affairs, and nonprofit. We assist clients with strategic planning, media relations, branding, crisis management, internal communications, media training, and social media. The diversity of our experience and focus on clients’ business goals produce effective solutions to the toughest challenges. For more information, visit


Maximizing PR Value for Award Wins

May 2, 2024

Group Gordon’s Erin Gaffney offers advice on how to get the most PR value out of award-winning work. Winning an award can be good PR for your company—but in most cases, it won’t make headlines. Awards that recognize individual achievements, great workplaces, or industry expertise might be a big deal internally and a cause for […]

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How Brand Strategy Teams Capitalize on Big Moments

April 19, 2024

Group Gordon’s Morgan Schare shares tips on how to plan around milestone events to enhance brand strategy. Part of every brand strategy team’s annual planning process involves taking a look at the calendar to see what’s going on in the world. Awareness months, holidays, major sporting events, cultural milestones, and other happenings offer a prime moment […]

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