Knowledge

PR Lessons From the National Spelling Bee

July 15, 2021

Group Gordon’s Kerry Close spells out the lessons from her spelling bee success that have translated over to a career in PR. Last week, the world stood in awe of a 14-year-old girl from Louisiana named Zaila Avant-garde, who flawlessly spelled her way through 18 rounds of competition to be crowned the 2021 Scripps National […]

read more

Communicating a Leadership Change

June 28, 2021

Group Gordon’s Carla Pisarro explains how to communicate a leadership change effectively both internally and externally. Almost every business, at one time or another, will go through a leadership change. Change is always challenging, especially transitions involving senior staff members who oversee other employees. But a smart communications strategy can smooth out bumps in the […]

read more

Communicating About Mental Health Resources

June 10, 2021

Group Gordon’s Morgan Schare shares guidance for businesses for communicating about mental health resources to their employees. As businesses plan for the next phase of the pandemic and what that means for work, it’s critical that they plan for the mental health and wellness concerns of their employees. According to a recent report by the […]

read more

What PR Taught Me About Parenting

May 20, 2021

Group Gordon’s Lana Gersten reflects on PR skills that translate to parenting – and vice versa! Parenting a three-year-old and an almost one-year-old is challenging at any time. When you throw in a global pandemic, the challenges grow exponentially. I frequently ask for and take advice from my tribe of parent friends for matters big […]

read more

Businesses Jump Into Vaccination Push

May 10, 2021

As some groups remain hesitant to get vaccinated, businesses are jumping into the fight against Covid-19. Andrew Jarrell speaks with The Hill about the role of the private sector in promoting vaccination.

Businesses jumping into vaccination effort see it as win-win

Social Media Lessons from the Pandemic

May 6, 2021

Group Gordon’s Marykate Cary shares social media lessons from the COVID-19 pandemic that will still have relevance and tangible benefits during recovery and post-pandemic. The COVID-19 pandemic required quick adaptations and agility in all aspects of communications. For many clients, especially B2B ones, an engaging social media strategy was not always the top priority pre-pandemic. […]

read more
12...102030...