Group Gordon’s Charlotte Marratta examines why a college admissions scandal got caught in the media spotlight. The recent college admissions bribery scandal has been storming headlines for the past week. Sure, parents have been paying large sums of money to get their children into the school of their choice for decades. But they’ve been doing […]

A Bad Look for a Fashion Brand

Ed Razek, CMO of Victoria’s Secret’s parent, L Brands, faced calls for resignation over controversial comments about transgender and plus-sized models in an interview with Vogue. Jeremy Robinson-Leon weighs in on what L Brands’ decision to keep Razek on board says about the brand’s values in Business Insider:

People slammed Victoria’s Secret after its marketing chief made controversial comments about transgender models, but he didn’t resign. This could be why, according to former executives.

When I think about getting a client’s voice right, I like to imagine being in an ice cream store (and it’s not because of my perpetual sweet tooth). Similar to how an ice cream parlor has many flavors to choose from, we, as PR professionals, must be able to assess all the “flavors” – or strategies, […]

Group Gordon’s Eloise Harnett explains how Jeff Bezos took control of a potential crisis by exposing a tabloid’s intimidation tactics. Jeff Bezos made headlines once again this month for a public battle with the National Enquirer that left the tabloid burned. After the outlet published private text messages between Bezos and his girlfriend Lauren Sanchez, […]

Group Gordon’s Laura Thurber examines why communication about the L train’s future has gotten off track. Any New Yorker, no matter how long they have lived in the city, has a subway horror story or two. Mine include delays so long it took me an hour to go 3 blocks and bent glasses from a […]

Group Gordon’s Marykate Cary shares ways to set yourself up for success with any new client relationship.  The first few weeks of a new client engagement are critical for creating a productive partnership. Getting off on the right foot with a new client sets you up for communications success in the year ahead and for […]