Knowledge

GG’s Morgan Kemp offers media training tips to excel in interviews and handle tough questions like a pro. If you watched Cynthia Erivo and Ariana Grande navigate interviews during the extensive press tour for Wicked—whether or not you’ve since decided to hold space for anything—you witnessed a masterclass in media training. Their ability to stay […]

GG’s Ethan Sands shares podcast PR tips companies and organizations can use to secure podcast appearances as part of a larger media strategy. Podcast appearances offer companies and organizations an opportunity to shape the discourse around their work in a substantive way. Longform audio interviews can complement traditional PR tactics like op-eds, expert commentary quotes, […]

Higher education is a uniquely challenging communications environment. Colleges and universities are increasingly finding themselves in crisis situations where their reputations are at stake, both in their communities and on a regional or national stage. The most precious resource in any crisis is time. Planning in advance—charting out the real-world scenarios your institution is likely to encounter […]

GG’s Eli Judge helps the College Football Playoff committee navigate the basics of sports communications. It’s the most magical time of year: the beginning of the college football season. Though players have changed teams and teams have changed conferences, one constant remains: fans are bound to get upset about rankings. Every week when new rankings […]

GG’s David Kang offers the basics on building a thought leadership strategy that cuts through the noise. Thought leadership has become a buzzword in communications. The phrase is so commonplace that many leaders take it for granted; others understand it’s important but don’t know how to develop a strategy around it. Put simply, a thought […]

GG’s Jeffrey Fishman explains how a strong local media strategy can benefit nonprofits of all sizes. When you think about news in the United States, big names— like The New York Times, The Washington Post, and The Wall Street Journal—immediately come to mind. Their prestige, wide reach, and diverse audiences make them top targets for […]