Knowledge

Communication to maintain company culture remotely

November 19, 2020

Working from home but not alone Group Gordon’s James Seaton explains how effective communications can maintain a strong company culture even when your team is remote. It may be hard to believe, but we are nine months into a global pandemic. COVID-19 has fundamentally altered our daily routines, especially the way we work. For many, […]

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Public Relations in Support of Public Service

November 5, 2020

Group Gordon’s Erin Gaffney explores how public relations can be deployed to support public service. From the beginning of the Covid-19 pandemic in March to the current election, there has been a lot of uncertainty and misinformation. During these times of crisis, people are looking for guidance and reliable information, which is where public service […]

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“Business as usual” messaging is failing your most vulnerable employees

October 22, 2020

Group Gordon’s Emily Bell explains why corporate America isn’t prepared for the second wave of lockdown mental health struggles. Public health experts are predicting a “second wave” of mental health and substance abuse problems linked to the COVID-19 pandemic. But much like whatever wave of infections we’re currently in, for many people, it feels like […]

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Webinar – Communicating Purpose in a Socially Engaged World

October 6, 2020

Racial justice is at the forefront of the national agenda. The coronavirus pandemic has laid bare deep economic and health inequity. The climate crisis returns to the public consciousness with each new disaster. The stakes and expectations for communicating real purpose have never been higher. In this moment, the public is increasingly attuned to the […]

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Communicating in our cancel culture

October 1, 2020

Group Gordon’s Elizabeth Gemdjian shares core principles of good communication to help people and brands navigate cancel culture. Social media has given any individual a platform to reach millions – a power that has been used for good and evil. Increasingly, with the dawn of the cancel culture era, these platforms are used to call […]

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The Power of Frequent Communication

September 3, 2020

Group Gordon’s Sarah Naco turns a travel delay into a lesson about the power of frequent communication. “Folks, there are no new updates since I last checked in. I know you might be getting sick of my voice, but I’ll continue touching base every ten minutes. I’ll let you know as soon as we have […]

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