Knowledge

How to Pitch Trend Stories – and Be Successful at It

July 29, 2022

GG’s Ana Altchek explains how companies can authentically incorporate trend stories into their media strategy. Trend stories cover topics and subjects that cut across a wide swath of companies and issue areas. Whether it’s a story about sustainable food making or the student debt crisis, trend stories create ample opportunity to increase a company’s relevancy […]

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Crisis PR Is Center Stage for “Funny Girl”

July 15, 2022

GG’s Jordan Miller writes about the mishandled revival of “Funny Girl” and what crisis PR professionals can learn. All is not fun at the Broadway revival of “Funny Girl,” the musical based on the life of comedian Fanny Brice that helped propel Barbra Streisand to superstardom when she originated the role in 1964. For those […]

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PR for Public Health Nonprofits in a Breaking News Cycle

June 30, 2022

Group Gordon’s David Kang shares tips for effective PR efforts for public health nonprofits. Public health nonprofits work to promote health equity, advocating to ensure all individuals have equal access to health resources and providing essential services to communities around the world. For these organizations, being able to share their strategic messages to their served […]

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Establishing Thought Leadership in a Crowded Market 

June 16, 2022

Group Gordon’s Kerry Close shares strategies for effectively building a thought leadership presence.  For many organizations, thought leadership is a key component of their overall communications plan. Having its executives quoted as experts in media can be an incredibly useful tool in raising a company’s profile, and also in giving those executives a public voice on the issues […]

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Making Major Announcements: Lessons From Elon Musk’s Twitter Saga

June 2, 2022

Group Gordon’s Eli Judge shares helpful tips and mistakes to avoid when making major announcements. In April, Elon Musk made one of his signature splashy announcements: he was going to buy Twitter.   Embed from Getty Images The news spread like wildfire across the internet, and sparked a weeks-long acquisition process that included the Twitter board […]

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Webinar – The Roadmap for Effective Thought Leadership

May 26, 2022

A successful approach to thought leadership can have many benefits for your business. It can increase visibility, build credibility, and demonstrate relevance – all of which can benefit your bottom line. While many businesses aspire to be thought leaders in their industries, they often lack a disciplined strategy to own their areas of expertise. This […]

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