Knowledge

Aaron Rodgers: A Playbook on What Not to Do in a Crisis

November 23, 2021

GG’s Andrew Jarrell examines how Aaron Rodgers fumbled the crisis resulting from his misleading statements about his vaccination status. Managing communications during a crisis is a precarious endeavor – one where the wrong move can be disastrous. Aaron Rodgers’ response to the recent scrutiny of his vaccination status is an example of what not to […]

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How companies tied to Aaron Rodgers are responding to his COVID-19 controversy

November 15, 2021

Aaron Rodgers’ controversial COVID-19 vaccine stance has put companies affiliated with him in a difficult position. In USA Today, Group Gordon Chief Strategy Officer Andrew Jarrell weighs in on how companies must reflect on their core values and what they stand for in order to communicate effectively through the crisis.

Companies tied to Aaron Rodgers are in a tough spot after controversy over his COVID-19 vaccine stance

Assessing Facebook’s rebrand to Meta

November 5, 2021

With Facebook’s announcement of a name change to Meta, many remain skeptical about whether the move will actually help the brand’s damaged reputation. Group Gordon Chief Strategy Officer Andrew Jarrell shares his thoughts with HYPEBEAST on the rebrand and why it’s not enough to address the company’s damaged reputation:

Will Facebook’s Name Change Help Its Reputation?

Visual Storytelling for Nonprofits

November 4, 2021

GG’s James Seaton explains how and why nonprofits should engage in visual storytelling to further engage their key audiences. Crafting a compelling story for any organization is a multifaceted process. For nonprofits that act as pillars in their local communities, there are many ways to make the mission come to life for the populations they […]

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Webinar – Storytelling for Impactful Media Coverage

October 26, 2021

A stand-out article about your college or university can support rankings, retain faculty, help attract prospective students, boost the school’s reputation, differentiate against competitors, and much more. However, many higher education institutions struggle to source, pitch, and place these stories. Having effective communications processes and strategies in place can help secure these impactful feature pieces. […]

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A Surprising Source of PR Lessons

October 21, 2021

Group Gordon’s Hillary Wasserman finds surprising parallels and lessons from friends in higher education, television writing, animation, and medical research. One of my favorite parts of working in PR is that the more I learn about the world around me, the better I can be at my job. This applies to everything from reading news […]

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