Knowledge

World Cup Athletes Meet the World of Social Media

July 12, 2018

7.12.18 Kicking off our series of blog posts from Group Gordon’s summer interns, Sarah Lewis examines how World Cup athletes are using their social media platforms on the world stage. This June and July, social media platforms have been flooded with World Cup content. In just two weeks, #worldcup2018 appeared in over 1.5 million Instagram […]

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Group Gordon Adds Four Leading Organizations to Public Affairs Practice

June 28, 2018

Today Group Gordon, a strategic communications firm working in the corporate and public affairs sectors, announced that it added four prominent mission-driven clients to its portfolio, including:

The Trust (Powered by the NFLPA), an organization that provides services and resources to former NFL players transitioning off the field;

Columbia Children’s Health, the pediatric medical staff of Columbia University Medical Center;

Benjamin N. Cardozo School of Law, a world-class institution for legal education, and;

HERE to HERE, a joint effort by the James and Judith K. Dimon Foundation, DreamYard, and Big Picture Learning focused on enhancing career pathways for young people, beginning with in-school youth and in the Bronx.

These new additions to Group Gordon’s client roster further reflect the firm’s commitment to supporting the critical work of organizations serving their communities and tackling important social issues.

“In addition to having a thriving corporate practice, one of the hallmarks of our firm is a commitment to advancing the causes of mission-driven clients,” said Michael Gordon, principal and CEO of Group Gordon. “The new clients that have joined us in recent months strengthen our public affairs and public interest work even further.”

Group Gordon will draw on its extensive experience developing and executing impactful communications programs for nonprofit organizations and social enterprises to elevate and advance its new clients’ missions.

Putting Out a Twitter Fire – Dos and Don’ts

June 7, 2018

6.7.18 Last week, actress Roseanne Barr of Roseanne tweeted a racist comment directed at Valerie Jarrett, an Obama White House advisor. Twitter users, including actors on the show and other celebrities, wasted no time in condemning her tweet and calling on ABC to cancel the show. ABC’s entertainment president, Channing Dungey, called Barr’s tweet “abhorrent, […]

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Leveraging Webinars for Legal Thought Leadership

May 31, 2018

5.31.18 We recently hosted a webinar on the ways in which thought leadership-building efforts in legal marketing and communications can advance firms’ business objectives. You can check it out here. We also wanted to expand on some of the tactics that we touched on in the session. In this post, we’ll go through the steps to […]

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Taking Back Marchesa

May 24, 2018

Group Gordon’s Minari Karunatilake blogs about reclaiming brand image after a crisis.  The brand’s dream dresses were red carpet staples, worn by celebrities at the pinnacle of Hollywood stardom. That was Marchesa then, before it was sucked into a nightmare following abuse, assault, and harassment allegations against Harvey Weinstein in October 2017. These allegations included […]

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Starbucks Blends Inclusivity Into Guest Policy

May 21, 2018

The arrest of two black men at a Philadelphia location spurred Starbucks to enact a new and inclusive guest policy, which has stirred mixed reactions. Jeremy Robinson-Leon shares his take on responses to the new policy in The Wall Street Journal:

Starbucks Says Drug Use, Sleeping Unacceptable as it Clarifies New Guest Policy

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