Knowledge

Corporate Lessons for Higher Education Communications

February 25, 2021

Group Gordon’s Hillary Wasserman finds valuable lessons higher education communications can learn from corporate PR. Colleges and universities have unique communications needs and a myriad of opportunities for brand- and reputation-building. Higher education communications is distinct from nonprofit communications and can benefit from an approach that takes inspiration from corporate communications. There are three lessons […]

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Marketing lessons from my mom’s Facebook page

February 11, 2021

Group Gordon’s Jordan Miller finds Facebook inspiration from a familiar source. My mom is the best. Pretty much everything I know about being a competent adult, I learned from her – as she reminds me at every possible opportunity. She continues to be a constant source of inspiration, and not just for life lessons. I […]

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Reviewing CrossFit’s Crisis Response

February 1, 2021

In early June 2020, as much of the corporate world demonstrated support for the Black Lives Matter movement, CrossFit founder and CEO Greg Glassman took to Twitter and internal communications channels to share troubling and deeply insensitive personal views of the moment. The company was quickly plunged into crisis, and its sloppy response did little […]

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PR Opportunity vs. Opportunism

January 28, 2021

Group Gordon’s Alison Berg explains how to find PR opportunity in the news cycle without being opportunistic. Coming out of a tough year, we’ve become accustomed to a heavy and hyper-focused news cycle. From growing COVID fatalities, horrific racial violence, and a contentious election season, the appetite for unrelated storylines was minimal. Pitches about unrelated […]

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The Art of Embracing Criticism

January 20, 2021

Group Gordon’s Andrew Jarrell explains why it’s important for brands to become more comfortable with criticism. Nobody likes criticism. And companies are no different. Long overdue societal conversations about justice and equity are inspiring people to take a hard look at brands and point out where they fall short. At the same time, the continued […]

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Big Law Can No Longer Ignore Dangerous Politics

January 19, 2021

Big Law is cautious by nature and has studiously avoided getting into politics for any reason. However, that position has become untenable in today’s dangerous political environment. In an op-ed for Bloomberg Law, Michael Gordon provides law firms with key guidelines for taking a political stand:

Big Law Should Not Ignore Dangerous Political Events—How to Take a Stand

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