Knowledge

What to Understand When Taking a Stand

June 14, 2019

Michael Gordon’s contributed piece for Forbes outlines five key questions companies must know how to answer when taking a political stand. You can view the full piece below:

Five Questions For Your Brand When Taking A Political Stand

Bright Broadway Season Ends on a Dull Note

June 13, 2019

Group Gordon’s Jacob Rodriguez analyzes what the Tony’s got wrong at this year’s show The latest Broadway season has been, by all accounts, a rousing success. Several new works, like Hadestown and The Prom, debuted to great acclaim. Even Oklahoma!, hardly new, received rave reviews for the revival, which featured a lead actress in a […]

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Webinar – High-Stakes Communications for Your Nonprofit

June 6, 2019

We recently hosted a thought-provoking discussion about building and protecting your nonprofit’s brand when faced with high-stakes situations. The session featured a presentation and Q&A session led by Jeremy Robinson-Leon and Andrew Jarrell, Group Gordon’s President and Chief Strategy Officer respectively. Topics covered included: – The challenges posed to nonprofit organizations by the current political […]

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Our watch has ended but the fandom lives on

May 30, 2019

Group Gordon’s Rhani Franklin explores how fandom participation has changed in the age of social media. To say that the series finale of Game of Thrones sparked disappointment would be an understatement. The long-awaited finale of one of television’s most talked-about shows was also the series’ lowest-rated episode. What made the show’s tragic (in execution […]

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For a Successful Rebrand, Overcommunication is Key

May 30, 2019

A company rebrand is sure to spark questions and concerns from audiences. Michael Gordon shares his perspective on why overcommunicating with stakeholders during a rebrand is critical in Forbes:

12 Critical Steps to Take During a Company Rebrand

Nike Just Says it

May 16, 2019

Nike is pushing gender equality in its advertising, but allegations about its treatment of female sponsored athletes risk damaging its credibility on the issue. Jeremy Robinson-Leon analyzes the potential consequences for the Nike brand:

Nike’s ‘inclusive’ image at risk if it fails women athletes, brand experts say

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