Knowledge

Recent Controversy Sparks the Debate on Disclosure

August 9, 2019

The recent controversies over donations to President Trump’s campaigns have raised the question about donor disclosure and shows the risks businesses and individuals face with their political giving.  Jeremy Robinson-Leon shares his thoughts in CNN on the recent backlash against the President’s campaign contributors:

Uproar over Trump donations sparks fresh debate about disclosure

Equinox & SoulCycle Face a Steep Climb

August 8, 2019

SoulCycle and Equinox face boycotts after chairman Stephen Ross announced a fundraiser planned for President Donald Trump.  Jeremy Robinson-Leon shares his thoughts in USA TODAY on the backlash SoulCycle and Equinox are receiving from their members:

Equinox and SoulCycle members boycotting gyms over Trump re-election fundraiser

Communications Plans for Emerging Technology Companies

August 8, 2019

Group Gordon’s Kerry Close shares advice to help emerging technology companies clearly communicate what they do and why it matters. The term “emerging technology” can encompass a number of constantly-evolving fields, from augmented reality to blockchain to nanotechnology. For companies working in these emerging fields, telling their stories to press in the right way through […]

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When Building a Media List, Focus on Quality Over Quantity

July 31, 2019

A list is only as good as the precision of its targets. Michael Gordon shares his perspective on building a media list in Forbes:

Building A Media List? Follow These 12 Steps And Get Your Story Heard

How to Create a Crisis Plan

July 25, 2019

Group Gordon’s Nick Bonavolonta explains why every company or organization should have a crisis communications plan and what should go in one. In the age of trending hashtags and ever-breaking news, it’s never been more important to be ready for a crisis. When reacting to a challenging situation, your chances of mitigating fallout and securing […]

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IT’S TIME TO GIVE THE CHAMPS WHAT THEY DESERVE

July 11, 2019

Group Gordon’s Derek Nagle examines the ongoing fight for equal pay by the U.S. Women’s National Team in the wake of their World Cup victory. This past Sunday at the Women’s World Cup final in France, the United States Women’s National Soccer team emerged victorious, beating the Netherlands 2-0. This was the U.S. women’s 2nd […]

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