Knowledge

Placing an Op-Ed by Predicting the News Cycle

September 22, 2022

Group Gordon’s Alex O’Connor offers up the secrets behind placing an op-ed at the speed of the news cycle. You want to write an op-ed. Or someone wants you to write an op-ed for them. Or a group of people want you to write an op-ed on their behalf. If you’re writing an op-ed for […]

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Crisis Management in the Age of Virtue Signaling 

September 9, 2022

Group Gordon’s Anna Kizito explores crisis management in the fallout of “ESG-washing” allegations and gives helpful tips to avoid making claims that you cannot support later.  Last month, a lawsuit against fast fashion giant H&M alleged that the company has been misleadingly marketing its clothing line, “H&M Conscious.”   While overpromising is not completely unheard of […]

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Social Media Tips from a Surprising U.S. Senate Campaign

August 29, 2022

Group Gordon’s Hillary Wasserman offers lessons from Senate candidate John Fetterman’s eye-catching use of social media for brands of all kinds. The 2022 midterm elections are upon us, and candidates are vying for attention in the media equivalent of a rush hour subway car. It can be impossible to break through when the political landscape […]

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Champagne Problems: Taking Public Accountability in Crisis Management

August 11, 2022

GG’s Reagan Herzog connects the latest series of celebrity scandals to important principles of crisis management. Many A-listers have recently found themselves in hot water for a major element of their lavish lifestyles: private jets. It all started with an Instagram post of Kylie Jenner and Travis Scott standing between two private jets with the […]

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How to Pitch Trend Stories – and Be Successful at It

July 29, 2022

GG’s Ana Altchek explains how companies can authentically incorporate trend stories into their media strategy. Trend stories cover topics and subjects that cut across a wide swath of companies and issue areas. Whether it’s a story about sustainable food making or the student debt crisis, trend stories create ample opportunity to increase a company’s relevancy […]

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Crisis PR Is Center Stage for “Funny Girl”

July 15, 2022

GG’s Jordan Miller writes about the mishandled revival of “Funny Girl” and what crisis PR professionals can learn. All is not fun at the Broadway revival of “Funny Girl,” the musical based on the life of comedian Fanny Brice that helped propel Barbra Streisand to superstardom when she originated the role in 1964. For those […]

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