Knowledge

GG’s Alex O’Connor offers the “who, what, when, where, and why” of inviting broadcast media to your local event. Depending on what kind of events your organization hosts and what your media goals are, broadcast—defined in this piece as network television—might be a great option to elevate brand awareness. It can help your organization reach […]

GG’s David Kang explains how NBA star James Harden failed to stick to his key messages at a press conference and what communicators can learn from the gaffe. When a superstar in the NBA requests to be traded to a new team, the entire basketball world is abuzz with excitement. Media, fans, players, and teams […]

GG’s Jordyn Warren breaks down why human-interest narratives are valuable in cutting through the noise and best practices for getting started.   In a world saturated with breaking news, it’s easy for people working in PR to get swept up in fast-moving headlines and overlook the value of human-focused storytelling. When executed effectively, human-interest stories can […]

GG’s Morgan Schare explains how public relations strategies can be applied across different client industries – from corporate to consumer communications.  As a communications professional who has worked across a multitude of consumer clients – beauty industry, retail, and food & beverage – I can confidently say that my experience working in corporate communications has been […]

GG’s Carla Pisarro provides valuable insights into the symbiotic relationship between public relations and fundraising. In my 15+ years as a communications professional, I’ve worked with a wide range of organizations – from nonprofits and NGOs to advocacy organizations to research and higher ed institutions and more – that rely on fundraising for some or […]

Public relations campaigns often focus on the big wins: glowing feature stories, in-depth Q&As, conversation-starting op-eds, and the like. It’s easy to understand why these tactics matter. They are key building blocks for building reputations, raising awareness, and generating high-profile results. I’m here instead to advocate for an underused PR tactic that doesn’t get the […]