Knowledge

Group Gordon’s Sophie DeMuth outlines common faculty hang-ups about participating in higher education PR efforts and how to address them. Faculty research and expertise can be two of the most powerful tools for higher education PR—but only if faculty members are ready and willing to participate. Faculty may be too busy to take interviews, assume […]

Group Gordon today announced the addition of Think Dutchess Alliance for Business to its public relations portfolio. You can check out the full announcement below: Think Dutchess Alliance for Business Selects Group Gordon as Public Relations Agency Firm will design and execute communications strategies to elevate Dutchess County as an economic hub NEW YORK, NY […]

GG’s Morgan Kemp offers media training tips to excel in interviews and handle tough questions like a pro. If you watched Cynthia Erivo and Ariana Grande navigate interviews during the extensive press tour for Wicked—whether or not you’ve since decided to hold space for anything—you witnessed a masterclass in media training. Their ability to stay […]

GG’s Ethan Sands shares podcast PR tips companies and organizations can use to secure podcast appearances as part of a larger media strategy. Podcast appearances offer companies and organizations an opportunity to shape the discourse around their work in a substantive way. Longform audio interviews can complement traditional PR tactics like op-eds, expert commentary quotes, […]

Higher education is a uniquely challenging communications environment. Colleges and universities are increasingly finding themselves in crisis situations where their reputations are at stake, both in their communities and on a regional or national stage. The most precious resource in any crisis is time. Planning in advance—charting out the real-world scenarios your institution is likely to encounter […]

GG’s Eli Judge helps the College Football Playoff committee navigate the basics of sports communications. It’s the most magical time of year: the beginning of the college football season. Though players have changed teams and teams have changed conferences, one constant remains: fans are bound to get upset about rankings. Every week when new rankings […]