AUDIENCES

Communicating a Leadership Change

June 28, 2021

Group Gordon’s Carla Pisarro explains how to communicate a leadership change effectively both internally and externally. Almost every business, at one time or another, will go through a leadership change. Change is always challenging, especially transitions involving senior staff members who oversee other employees. But a smart communications strategy can smooth out bumps in the […]

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Communicating About Mental Health Resources

June 10, 2021

Group Gordon’s Morgan Schare shares guidance for businesses for communicating about mental health resources to their employees. As businesses plan for the next phase of the pandemic and what that means for work, it’s critical that they plan for the mental health and wellness concerns of their employees. According to a recent report by the […]

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What PR Taught Me About Parenting

May 20, 2021

Group Gordon’s Lana Gersten reflects on PR skills that translate to parenting – and vice versa! Parenting a three-year-old and an almost one-year-old is challenging at any time. When you throw in a global pandemic, the challenges grow exponentially. I frequently ask for and take advice from my tribe of parent friends for matters big […]

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Internal communications to demonstrate values and purpose

April 22, 2021

Group Gordon’s Lexy Siegel shares more about why it is a critical time for companies to align their external and internal communications efforts and ensure their purpose and values are clear to all of their audiences. During the pandemic, we’ve seen senseless murders and violence against communities of color, a volatile presidential election, an unprecedented […]

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Corporate Lessons for Higher Education Communications

February 25, 2021

Group Gordon’s Hillary Wasserman finds valuable lessons higher education communications can learn from corporate PR. Colleges and universities have unique communications needs and a myriad of opportunities for brand- and reputation-building. Higher education communications is distinct from nonprofit communications and can benefit from an approach that takes inspiration from corporate communications. There are three lessons […]

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PR Opportunity vs. Opportunism

January 28, 2021

Group Gordon’s Alison Berg explains how to find PR opportunity in the news cycle without being opportunistic. Coming out of a tough year, we’ve become accustomed to a heavy and hyper-focused news cycle. From growing COVID fatalities, horrific racial violence, and a contentious election season, the appetite for unrelated storylines was minimal. Pitches about unrelated […]

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