Blog

Communication in the Age of Disinformation

January 16, 2020

Group Gordon’s Nick Berkowitz explains why, in the age of disinformation, it’s essential to know your target audiences and ensure they trust your communications. With the Iowa Caucus just a few weeks away, efforts to warp public opinion are in full swing, especially through digital disinformation. On Monday, The New York Times reported that the […]

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The Power of Social Media Campaigns to Effect Change: #NotAgainSU

December 12, 2019

GG’s Erin Gaffney takes a close look at why the social media movement #NotAgainSU grew and influenced change. This past November, Syracuse University found itself in the national spotlight for a crisis concerning systematic racism. More than 11 hateful and racist crimes were reported on campus, with these accounts including verbal abuse, vandalism, and an […]

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Strong Crisis Management Begins Long Before the Crisis

November 14, 2019

Group Gordon’s Nick Bonavolonta explains why crisis management should really begin with proactive PR efforts before any challenges arise. In my last post, I outlined the key components of a crisis plan and the value of having one in place when a challenging situation arises. While being ready to play defense at a moment’s notice […]

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To Podcast or Not to Podcast?

November 4, 2019

Is launching a podcast worth it? Group Gordon’s Carla Pisarro weighs in. In 2019, podcasts are everywhere you look (or listen). While the term “podcast” has been around since 2004—a mashup of “iPod” and “broadcasts”—podcasts have exploded in mainstream popularity in the last two years. Most Americans now report that they listen to podcasts at […]

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Crisis Communications Lessons from the NBA’s China Controversy

October 17, 2019

Group Gordon’s  Kerry Close gives a play-by-play of the NBA’s crisis that jeopardized fans’ support for the brand and opportunities in the growing Chinese market. The NBA found itself at the center of a global controversy last week when Houston Rockets’ General Manager Daryl Morey tweeted in support of pro-democracy protesters in Hong Kong. Morey’s […]

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What’s in a Brand?

September 12, 2019

Group Gordon’s James Seaton breaks down what a brand means and why it matters. Brand has become a buzzword recently. Everyone is trying to figure out how to build their brand or put out high-quality, branded content. What does it all mean? Below is a short guide to branding and why it matters for your […]

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