Blog

Op-ed Strategy 101: Tips, Tricks, and Best Practices

July 12, 2024

GG’s Carla Pisarro shares guidance on writing strong op-eds – and getting them published. Op-eds: fun to read, fun to write. At their best, they’re a powerful tool for advocacy and a showcase for compelling writing. And as pieces written by contributors, not staff journalists, op-eds can be the best shot outside writers have to […]

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A frank lesson in influencer strategy

July 2, 2024

GG’s Amanda de Castro breaks down the recent Joey Chestnut controversy and outlines how companies can be smart about influencer marketing strategy. Fans of the time-honored July 4th Nathan’s Famous Hot Dog Eating Contest were left disappointed and surprised last month when it was announced that the competition would move forward without its big star, […]

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Levin Center Selects Group Gordon as Public Relations AOR

June 26, 2024

Group Gordon today announced the addition of Wayne State’s Levin Center to its higher education public relations portfolio. You can check out the full announcement below: Wayne State’s Levin Center Selects Group Gordon as Public Relations Agency of Record Firm further grows successful public affairs and higher education public relations portfolio NEW YORK, NY — […]

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Maximizing PR Value for Award Wins

May 2, 2024

Group Gordon’s Erin Gaffney offers advice on how to get the most PR value out of award-winning work. Winning an award can be good PR for your company—but in most cases, it won’t make headlines. Awards that recognize individual achievements, great workplaces, or industry expertise might be a big deal internally and a cause for […]

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How Brand Strategy Teams Capitalize on Big Moments

April 19, 2024

Group Gordon’s Morgan Schare shares tips on how to plan around milestone events to enhance brand strategy. Part of every brand strategy team’s annual planning process involves taking a look at the calendar to see what’s going on in the world. Awareness months, holidays, major sporting events, cultural milestones, and other happenings offer a prime moment […]

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Sports PR Lessons from Recent Betting Scandals

April 4, 2024

GG’s Kerry Close offers advice to sports PR teams as sports betting controversies continue to grow. Recently, several betting scandals – notably, involving MLB phenom Shohei Ohtani and NBA center/power forward Jontay Porter – have rocked the sports world. They’ve thrown the integrity of the game into question and created crisis PR challenges for sports […]

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