How can public relations boost fundraising – and vice versa?

September 15, 2023

GG’s Carla Pisarro provides valuable insights into the symbiotic relationship between public relations and fundraising. In my 15+ years as a communications professional, I’ve worked with a wide range of organizations – from nonprofits and NGOs to advocacy organizations to research and higher ed institutions and more – that rely on fundraising for some or […]

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To the editor:

August 3, 2023

Public relations campaigns often focus on the big wins: glowing feature stories, in-depth Q&As, conversation-starting op-eds, and the like. It’s easy to understand why these tactics matter. They are key building blocks for building reputations, raising awareness, and generating high-profile results. I’m here instead to advocate for an underused PR tactic that doesn’t get the […]

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Pickleball as a PR Model

June 27, 2023

GG’s Eli Judge examines pickleball’s meteoric rise and the role that smart external communications played in making it happen. Whether you love it, hate it, or are still a little bit confused by it, pickleball is without a doubt one of the hottest sports in the country. It’s popular with everyone from college students to […]

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The Value of Podcasts for Nonprofit PR

June 9, 2023

GG’s Cordelia Gilligan explains how podcasts can give mission-oriented organizations the opportunity to lead the conversation. When we talk about earned media, we typically think of traditional media—whether it’s a successfully-placed op-ed or a choice quote in a reported article. However, for clients whose top issue areas don’t dominate the 24-hour news cycle, one of […]

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How to Maintain Meaningful Engagement with Your Audience in a Fractured World

June 5, 2023

GG’s Andrew Jarrell offers guidance to brands and organizations looking to successfully engage with their audience and stand out in a crowded market. We live in a time of overstimulation. People used to get their news from a few legacy national and local publications. Now they can turn to hundreds of niche online publications, their […]

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Was King Charles’ Coronation a Crowning Achievement from a Communications Perspective?

May 11, 2023

GG’s Morgan Kemp analyzes how the royal spectacle of King Charles’ coronation generated awareness for one of the world’s most well-known brands. If you weren’t among the avid royal watchers who set their alarm clocks early this past Saturday morning, allow me to fill you in one what you missed: King Charles III’s coronation took place […]

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