Blog

PR for Public Health Nonprofits in a Breaking News Cycle

June 30, 2022

Group Gordon’s David Kang shares tips for effective PR efforts for public health nonprofits. Public health nonprofits work to promote health equity, advocating to ensure all individuals have equal access to health resources and providing essential services to communities around the world. For these organizations, being able to share their strategic messages to their served […]

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Establishing Thought Leadership in a Crowded Market 

June 16, 2022

Group Gordon’s Kerry Close shares strategies for effectively building a thought leadership presence.  For many organizations, thought leadership is a key component of their overall communications plan. Having its executives quoted as experts in media can be an incredibly useful tool in raising a company’s profile, and also in giving those executives a public voice on the issues […]

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How to leverage national awareness moments to maximize impact

May 19, 2022

Group Gordon’s Erin Gaffney explains how organizations can authentically integrate national awareness moments into their marketing and media strategies. Awareness days, weeks, and months are annual moments dedicated to amplifying a specific cause. For organizations across sectors, these observances are a great time to highlight your mission or values, fundraise, or educate the public. However, […]

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GROUP GORDON RECOGNIZED AT THE 2022 SABRE AWARDS

May 5, 2022

We’re thrilled to share that at this year’s SABRE Awards, we were named one of the Top Five Corporate Agencies of the Year for the fourth time and one of the Best Agencies to Work For for the tenth time in GG’s history! Our campaign with Lady Freethinker was also named a finalist for best […]

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What Screenwriting Can Teach Us About PR

May 5, 2022

Group Gordon’s Julia Levine draws lessons from commonalities between screenwriting and PR. via GIPHY Public relations shares some commonalities with other industries, including with film. Professionals in both screenwriting and PR are storytellers and, if they’re good ones, adept at communicating ideas to achieve specific outcomes. Read on for a few PR tips from the […]

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GROUP GORDON WINS PRNEWS SOCIAL IMPACT AWARD

April 21, 2022

We’re excited to announce that Group Gordon’s campaign with Public Health Solutions has been named a winner at the 2022 PRNEWS Social Impact awards! The campaign, to secure women’s access to sexual and reproductive health services, won in the Health/Public Safety category. You can read more about the awards here: PRNEWS 2022 Social Impact Award […]

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