Blog

Coronavirus Communications: Crisis Response for Consumer-Facing Companies

March 19, 2020

Group Gordon’s Jacob Rodriguez outlines key principles consumer-facing businesses should consider when responding to a global crisis. We’re in uncharted, once-in-a-generation territory with the novel coronavirus. The pandemic has made apparent just how important it is to be ready in the face of a global crisis. When it comes to a global crisis, solving the […]

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A Post-mortem on the NBA China Scandal

February 26, 2020

Group Gordon’s Andrew Jarrell looks at the limitations of purpose- and values-driven marketing. I love the NBA. The league, more than any other professional sport, has embraced diversity, leaned into player empowerment, and demonstrated an openness to new ideas and perspectives. Adam Silver, the beloved commissioner, is smart and methodical. He reminds you of a […]

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Takeaways from This Year’s Super Bowl Ads

February 20, 2020

Group Gordon’s James Seaton tackles the winning gameplan for the 2020 Super Bowl’s most successful ads. Super Bowl LIV saw a wide range of wacky, gripping, thought-provoking, and downright silly ads. Always a highlight of the event, Super Bowl ads keep your eyes glued to the TV during game breaks, sparking debates about which is […]

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PR LESSONS FROM “SUSSEXIT”

February 6, 2020

Group Gordon’s Hillary Wasserman examines what the royals can teach us about effective communication. On January 8, the Duke and Duchess of Sussex – otherwise known as Meghan Markle and Prince Harry – posted an Instagram that stunned the world and nearly broke the internet. The couple announced that they would be leaving the royal […]

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Communication in the Age of Disinformation

January 16, 2020

Group Gordon’s Nick Berkowitz explains why, in the age of disinformation, it’s essential to know your target audiences and ensure they trust your communications. With the Iowa Caucus just a few weeks away, efforts to warp public opinion are in full swing, especially through digital disinformation. On Monday, The New York Times reported that the […]

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The Power of Social Media Campaigns to Effect Change: #NotAgainSU

December 12, 2019

GG’s Erin Gaffney takes a close look at why the social media movement #NotAgainSU grew and influenced change. This past November, Syracuse University found itself in the national spotlight for a crisis concerning systematic racism. More than 11 hateful and racist crimes were reported on campus, with these accounts including verbal abuse, vandalism, and an […]

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