What’s in a Brand?

September 12, 2019

Group Gordon’s James Seaton breaks down what a brand means and why it matters. Brand has become a buzzword recently. Everyone is trying to figure out how to build their brand or put out high-quality, branded content. What does it all mean? Below is a short guide to branding and why it matters for your […]

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Election 2020: What Cardi B and Bernie Sanders’ political partnership can teach us

August 22, 2019

Group Gordon’s Kate Macken outlines the power of celebrity in engaging voters and why these alliances should be taken seriously as we count down to Election Day.   When you think of Cardi B and her transformative role in American culture, you probably think of her chart-topping songs, historic Grammy win, and entertaining personality. Cardi’s […]

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Communications Plans for Emerging Technology Companies

August 8, 2019

Group Gordon’s Kerry Close shares advice to help emerging technology companies clearly communicate what they do and why it matters. The term “emerging technology” can encompass a number of constantly-evolving fields, from augmented reality to blockchain to nanotechnology. For companies working in these emerging fields, telling their stories to press in the right way through […]

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How to Create a Crisis Plan

July 25, 2019

Group Gordon’s Nick Bonavolonta explains why every company or organization should have a crisis communications plan and what should go in one. In the age of trending hashtags and ever-breaking news, it’s never been more important to be ready for a crisis. When reacting to a challenging situation, your chances of mitigating fallout and securing […]

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July 11, 2019

Group Gordon’s Derek Nagle examines the ongoing fight for equal pay by the U.S. Women’s National Team in the wake of their World Cup victory. This past Sunday at the Women’s World Cup final in France, the United States Women’s National Soccer team emerged victorious, beating the Netherlands 2-0. This was the U.S. women’s 2nd […]

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Let’s Rename Climate Change

June 27, 2019

Group Gordon’s Eric Margolis asks if a rebrand would lead to more support and action on climate issues. 63% of registered voters think that Congress should do more to address global warming and an incredible 69% of registered voters support a Green New Deal. And yet American CO2 emissions are currently on track to fall […]

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