NASA, We Have a Problem – Sharing Bad News in the Meme Era

April 4, 2019

Group Gordon’s Jordan Friedman discusses NASA’s scrapping of an all-female spacewalk and the best ways to manage a disappointing announcement. Last week NASA announced the cancellation of its planned first all-female spacewalk due to a lack of enough spacesuits in the right size. The internet quickly erupted in anger and memes ridiculing the stumble. Even […]

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Shocking Admissions: Key Takeaways from the Varsity Blues Scandal

March 21, 2019

Group Gordon’s Charlotte Marratta examines why a college admissions scandal got caught in the media spotlight. The recent college admissions bribery scandal has been storming headlines for the past week. Sure, parents have been paying large sums of money to get their children into the school of their choice for decades. But they’ve been doing […]

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Understanding Your Client’s Voice – Three Key Things to Know

March 8, 2019

Group Gordon’s Sarah Naco has the scoop on the importance of getting your client’s voice right. When I think about getting a client’s voice right, I like to imagine being in an ice cream store (and it’s not because of my perpetual sweet tooth). Similar to how an ice cream parlor has many flavors to choose […]

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The L Train Needs a New Communications Strategy

January 30, 2019

Group Gordon’s Laura Thurber examines why communication about the L train’s future has gotten off track. Any New Yorker, no matter how long they have lived in the city, has a subway horror story or two. Mine include delays so long it took me an hour to go 3 blocks and bent glasses from a […]

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Starting Strong: How to Build Solid Client Relationships

January 10, 2019

Group Gordon’s Marykate Cary shares ways to set yourself up for success with any new client relationship.  The first few weeks of a new client engagement are critical for creating a productive partnership. Getting off on the right foot with a new client sets you up for communications success in the year ahead and for […]

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I am a victim of Bon Appetit’s social media marketing strategy, and I love it

December 13, 2018

Group Gordon’s Jordan Miller explains why a food magazine he doesn’t read has him hooked on social media. Earlier this week, a short work break turned into 17 minutes and 54 seconds (plus three commercial breaks) spent watching a video of Bon Appétit food director Carla Lalli Music teaching a famous drag queen how to […]

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