How Brand Strategy Teams Capitalize on Big Moments

April 19, 2024

Group Gordon’s Morgan Schare shares tips on how to plan around milestone events to enhance brand strategy. Part of every brand strategy team’s annual planning process involves taking a look at the calendar to see what’s going on in the world. Awareness months, holidays, major sporting events, cultural milestones, and other happenings offer a prime moment […]

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Sports PR Lessons from Recent Betting Scandals

April 4, 2024

GG’s Kerry Close offers advice to sports PR teams as sports betting controversies continue to grow. Recently, several betting scandals – notably, involving MLB phenom Shohei Ohtani and NBA center/power forward Jontay Porter – have rocked the sports world. They’ve thrown the integrity of the game into question and created crisis PR challenges for sports […]

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Measuring B2B and Nonprofit PR ROI: A Guide to Proving the Tangible Impact of Communications Efforts

December 14, 2023

GG’s Marykate Mattiello offers a few creative ways to measure PR ROI, as the imperative to demonstrate impact and value continues to grow. Proving the value of your public relations efforts has become increasingly crucial, whether you’re working in B2B, B2C, or nonprofit PR. As organizations continue to invest in PR strategies, the demand for […]

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Should You Invite Local Broadcast Media to Your Event?

December 1, 2023

GG’s Alex O’Connor offers the “who, what, when, where, and why” of inviting broadcast media to your local event. Depending on what kind of events your organization hosts and what your media goals are, broadcast—defined in this piece as network television—might be a great option to elevate brand awareness. It can help your organization reach […]

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Media Interview Tips from James Harden’s Los Angeles Clippers Presser

November 14, 2023

GG’s David Kang explains how NBA star James Harden failed to stick to his key messages at a press conference and what communicators can learn from the gaffe. When a superstar in the NBA requests to be traded to a new team, the entire basketball world is abuzz with excitement. Media, fans, players, and teams […]

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