Blog

How Hollywood’s Biggest Night Got Bigger

March 16, 2023

GG’s pop culture expert Reagan Herzog offers brand building guidance inspired by the surprising success of the 2023 Academy Awards. With this weekend’s Academy Awards, another awards season has come to an end. Sunday’s broadcast saw the highest ratings for the show since 2020. The Oscars’ consistent growth in viewership over the past few years […]

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How to Write a Public Relations RFP that Goes Above and Beyond

March 7, 2023

GG’s Hillary Wasserman explains how to craft a public relations RFP that will elicit great responses. The request for proposals (RFP) has been a staple of public relations and many other industries, and it still serves a critical purpose. These documents are issued by companies looking to solicit bids from qualified vendors for a specific […]

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Happy Holidays

December 7, 2022

A few words from GG to the valued members of our group: Happy holidays and happy new year!

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Why Social Media is Valuable to Corporate Clients, Too

December 1, 2022

GG’s Nisha Gupta reminds corporate businesses that social media matters – and can offer more benefits than you’d think. As a proud Gen-Zer, I am an avid supporter and participant of social media. There are certainly downsides to social media, but it can also be a wonderful tool for businesses and creatives. The endless opportunities […]

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Yes, It’s Time to Start 2023 Communications Planning

November 3, 2022

GG’s Marykate Cary Mattiello reminds communicators that now is the time to get a head start on 2023 communications planning. Time flies when you’re having fun! Shocking as it may seem, we’ve arrived at the time of year when communications and marketing teams must begin planning for 2023. The process may seem daunting and challenging […]

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Preparing for Media Interviews: Tips for Beginners

October 26, 2022

GG’s Carla Pisarro shares helpful tips and tricks for preparing for media interviews. Maybe you’ve agreed to be interviewed by a journalist to promote your new professional project. Or perhaps you’re an expert in your field, and a reporter has asked if you could talk them through shifting trends in your space. Chances are, whether […]

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