University Learns a Lesson in PR

January 2, 2019

The University of Massachusetts at Amherst received intense backlash over asking a student to take down a sign condemning Nazis in the name of inclusiveness. Michael Gordon weighs in on where the university’s response went wrong in Inside Higher Ed:

Does Inclusiveness Include Nazis? 

Advertisers Tread Carefully Around Tucker Carlson

December 28, 2018

A lighter advertisement load seems to be the new normal for Tucker Carlson’s show after his comments about immigrants led many brands to boycott. Jeremy Robinson-Leon shares his take on the considerations for advertising against political television in The Hollywood Reporter:

A Lighter Ad Load Is The New Normal for Tucker Carlson’s Fox News Show

Google Searches for a Crisis Solution

November 1, 2018

Google’s handling of sexual misconduct allegations against company executives has sparked intense internal backlash and a worldwide employee walkout. Jeremy Robinson-Leon shares his take on the implications for the brand and how Google must respond in The Washington Post:

Google employees worldwide walk out over allegations of sexual harassment, inequality within company

Nike Just Does It

September 5, 2018

Nike’s new ad campaign featuring former NFL quarterback Colin Kaepernick has caused backlash from some and has drawn praise from others who support. Jeremy Robinson-Leon shares his take on why this controversial campaign will actually strengthen Nike’s fan base in Highsnobiety:

Why Nike’s Colin Kaepernick Campaign is Equal Parts Strategic and Progressive

Group Gordon Featured in Everything PR

August 14, 2018

Check out our feature in Everything PR which highlights the notable additions to our public affairs practice! We are proud of our commitment to doing good through our work with philanthropies, nonprofits, and responsible businesses.

Group Gordon Expands Public Affairs Practice 

Group Gordon Adds Four Leading Organizations to Public Affairs Practice

June 28, 2018

Today Group Gordon, a strategic communications firm working in the corporate and public affairs sectors, announced that it added four prominent mission-driven clients to its portfolio, including:

The Trust (Powered by the NFLPA), an organization that provides services and resources to former NFL players transitioning off the field;

Columbia Children’s Health, the pediatric medical staff of Columbia University Medical Center;

Benjamin N. Cardozo School of Law, a world-class institution for legal education, and;

HERE to HERE, a joint effort by the James and Judith K. Dimon Foundation, DreamYard, and Big Picture Learning focused on enhancing career pathways for young people, beginning with in-school youth and in the Bronx.

These new additions to Group Gordon’s client roster further reflect the firm’s commitment to supporting the critical work of organizations serving their communities and tackling important social issues.

“In addition to having a thriving corporate practice, one of the hallmarks of our firm is a commitment to advancing the causes of mission-driven clients,” said Michael Gordon, principal and CEO of Group Gordon. “The new clients that have joined us in recent months strengthen our public affairs and public interest work even further.”

Group Gordon will draw on its extensive experience developing and executing impactful communications programs for nonprofit organizations and social enterprises to elevate and advance its new clients’ missions.