Castro’s Personal Attacks Could Backfire

September 14, 2019

Julian Castro’s personal criticism of Joe Biden has gained him some attention, but the move could backfire. Michael Gordon shares his thoughts in Business Insider on Julian Castro’s attacks on Biden in the most recent Democratic debates:

Julian Castro’s attacks on Joe Biden could backfire on him, but he may have just done Democrats a huge favor

Gaining Ground in Spite of Gaffes

August 19, 2019

Former Vice President and current Democratic presidential candidate Joe Biden’s off-the-cuff style has helped him develop an image of authenticity but also led to several stumbles. Michael Gordon shares his perspective on Biden’s recent gaffes and whether they could have an impact on the race with Business Insider:

Joe Biden has been a self-professed gaffe machine for decades but Democratic primary voters don’t seem to care, yet 

Recent Controversy Sparks the Debate on Disclosure

August 9, 2019

The recent controversies over donations to President Trump’s campaigns have raised the question about donor disclosure and shows the risks businesses and individuals face with their political giving.  Jeremy Robinson-Leon shares his thoughts in CNN on the recent backlash against the President’s campaign contributors:

Uproar over Trump donations sparks fresh debate about disclosure

Equinox & SoulCycle Face a Steep Climb

August 8, 2019

SoulCycle and Equinox face boycotts after chairman Stephen Ross announced a fundraiser planned for President Donald Trump.  Jeremy Robinson-Leon shares his thoughts in USA TODAY on the backlash SoulCycle and Equinox are receiving from their members:

Equinox and SoulCycle members boycotting gyms over Trump re-election fundraiser

When Building a Media List, Focus on Quality Over Quantity

July 31, 2019

A list is only as good as the precision of its targets. Michael Gordon shares his perspective on building a media list in Forbes:

Building A Media List? Follow These 12 Steps And Get Your Story Heard

What to Understand When Taking a Stand

June 14, 2019

Michael Gordon’s contributed piece for Forbes outlines five key questions companies must know how to answer when taking a political stand. You can view the full piece below:

Five Questions For Your Brand When Taking A Political Stand