News

Group Gordon Featured in Everything PR

August 14, 2018

Check out our feature in Everything PR which highlights the notable additions to our public affairs practice! We are proud of our commitment to doing good through our work with philanthropies, nonprofits, and responsible businesses.

Group Gordon Expands Public Affairs Practice 

Group Gordon Adds Four Leading Organizations to Public Affairs Practice

June 28, 2018

Today Group Gordon, a strategic communications firm working in the corporate and public affairs sectors, announced that it added four prominent mission-driven clients to its portfolio, including:

The Trust (Powered by the NFLPA), an organization that provides services and resources to former NFL players transitioning off the field;

Columbia Children’s Health, the pediatric medical staff of Columbia University Medical Center;

Benjamin N. Cardozo School of Law, a world-class institution for legal education, and;

HERE to HERE, a joint effort by the James and Judith K. Dimon Foundation, DreamYard, and Big Picture Learning focused on enhancing career pathways for young people, beginning with in-school youth and in the Bronx.

These new additions to Group Gordon’s client roster further reflect the firm’s commitment to supporting the critical work of organizations serving their communities and tackling important social issues.

“In addition to having a thriving corporate practice, one of the hallmarks of our firm is a commitment to advancing the causes of mission-driven clients,” said Michael Gordon, principal and CEO of Group Gordon. “The new clients that have joined us in recent months strengthen our public affairs and public interest work even further.”

Group Gordon will draw on its extensive experience developing and executing impactful communications programs for nonprofit organizations and social enterprises to elevate and advance its new clients’ missions.

Starbucks Blends Inclusivity Into Guest Policy

May 21, 2018

The arrest of two black men at a Philadelphia location spurred Starbucks to enact a new and inclusive guest policy, which has stirred mixed reactions. Jeremy Robinson-Leon shares his take on responses to the new policy in The Wall Street Journal:

Starbucks Says Drug Use, Sleeping Unacceptable as it Clarifies New Guest Policy

MSU Faces Long Road Ahead to Repair Reputation

May 18, 2018

With a settlement of $500 million for Larry Nassar’s victims reached, Michigan State University still has a long way to go to mitigate reputational damage done. Michael Gordon tells The New York Times how MSU has failed to make progress on repairing its public image:

Michigan State Faces a Long Road Ahead Despite Settling Nassar Lawsuits

Wells Fargo Banks on a Brand Reset

May 9, 2018

As it looks to escape the shadow of its 2016 accounts scandal, Wells Fargo launches a new ad campaign aimed at getting back into customers’ good graces. Michael Gordon shares his opinion on whether the ads are doing enough to regain customer trust in the Los Angeles Times:

Wells Fargo launches ad campaign to leave accounts scandal behind. Not everyone is buying it

Crisis Brews at Starbucks

April 18, 2018

Facing backlash after a mishandled incident that led to the arrest of two black men at a Philadelphia store, Starbucks found itself in hot water. Jeremy Robinson-Leon discusses why Starbucks needed to go beyond an apology to make things right in The Wall Street Journal: 

Crisis of the Week: Starbucks to Shut Stores for Antibias Training 

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