News

To Resonate with Gen-Z, Brands Must Take a Stand

April 5, 2019

According to our recent survey, only 23% of Gen-Zers think brands should stay out of politics. Michael Gordon shares his perspective and additional insights from our research in Forbes:

Catch The Eyes Of Gen-Z Consumers With These 13 Marketing Tips

Wells Fargo’s Sloan Steps Down

March 29, 2019

Wells Fargo’s CEO Tim Sloan abruptly resigned after 2.5 years of criticism from politicians and pressure from regulators. Jeremy Robinson-Leon shares his thoughts on the board’s decision to promote Sloan in 2016 and why he’s out now in Bloomberg:

Wells Fargo’s Insider CEO Failed to Outrun Political Fury

A Guide to Mixing Business and Politics

March 28, 2019

Michael Gordon’s contributed piece for Forbes offers brands a guide for thoughtful, intentional, and strategic engagement in political conversations. You can view the full piece below:

Three Ways Companies Can Navigate Politics

A Bad Look for a Fashion Brand

March 19, 2019

Ed Razek, CMO of Victoria’s Secret’s parent, L Brands, faced calls for resignation over controversial comments about transgender and plus-sized models in an interview with Vogue. Jeremy Robinson-Leon weighs in on what L Brands’ decision to keep Razek on board says about the brand’s values in Business Insider:

People slammed Victoria’s Secret after its marketing chief made controversial comments about transgender models, but he didn’t resign. This could be why, according to former executives.

University Learns a Lesson in PR

January 2, 2019

The University of Massachusetts at Amherst received intense backlash over asking a student to take down a sign condemning Nazis in the name of inclusiveness. Michael Gordon weighs in on where the university’s response went wrong in Inside Higher Ed:

Does Inclusiveness Include Nazis? 

Advertisers Tread Carefully Around Tucker Carlson

December 28, 2018

A lighter advertisement load seems to be the new normal for Tucker Carlson’s show after his comments about immigrants led many brands to boycott. Jeremy Robinson-Leon shares his take on the considerations for advertising against political television in The Hollywood Reporter:

A Lighter Ad Load Is The New Normal for Tucker Carlson’s Fox News Show

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