News

Pediatric Brain Tumor Foundation Selects Group Gordon as AOR

May 7, 2024

Group Gordon today announced the addition of the Pediatric Brain Tumor Foundation to its nonprofit public relations portfolio. You can check out the full announcement below:

Pediatric Brain Tumor Foundation Selects Group Gordon as Public Relations Agency of Record

Firm expands health and nonprofit public relations portfolio with leading childhood cancer organization

NEW YORK, NY — May 7 2024 — Today Group Gordon, a strategic communications firm working in the corporate and public affairs sectors, announced that it has been named the public relations agency of record for the Pediatric Brain Tumor Foundation (PBTF), the only national organization working across the full spectrum of childhood brain cancers. PBTF supports patients and families at every step of their brain tumor journeys and is also the largest patient advocacy funder of pediatric brain tumor research. Group Gordon will support the organization in all aspects of brand awareness, messaging, content, and media relations.

PBTF, with its crucial work to combat childhood cancer, is a powerful addition to Group Gordon’s robust roster of national, international, and regional nonprofits addressing challenges in health, housing, education, climate, and more.

“Group Gordon partners with clients whose work we deeply believe in,” said Andrew Jarrell, chief strategy officer of Group Gordon. “Our experience working with large nonprofits and a wide range of health causes will help advance PBTF’s advocacy work, grow its impact and influence, and ultimately serve the thousands of children and families nationwide facing an unimaginable brain tumor diagnosis or coping with its aftermath.”

Group Gordon’s award-winning work on behalf of health-focused organizations spans research institutions, public health advocates, foundations, and more. The firm will apply its deep expertise developing and executing strategic communications programs to advance PBTF’s mission and position the organization for a successful next chapter. 

 

About Group Gordon 

Group Gordon is a strategic communications firm that executes smart strategies to propel our clients’ missions and inspire their audiences to action. Headquartered in New York, Group Gordon works across multiple industries, including law, education, finance, professional services, tech, public affairs, and nonprofit. We assist clients with strategic planning, media relations, branding, crisis management, internal communications, media training, and social media. The diversity of our experience and focus on clients’ business goals produce effective solutions to the toughest challenges. For more information, visit www.groupgordon.com.

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How companies tied to Aaron Rodgers are responding to his COVID-19 controversy

November 15, 2021

Aaron Rodgers’ controversial COVID-19 vaccine stance has put companies affiliated with him in a difficult position. In USA Today, Group Gordon Chief Strategy Officer Andrew Jarrell weighs in on how companies must reflect on their core values and what they stand for in order to communicate effectively through the crisis.

Companies tied to Aaron Rodgers are in a tough spot after controversy over his COVID-19 vaccine stance

Assessing Facebook’s rebrand to Meta

November 5, 2021

With Facebook’s announcement of a name change to Meta, many remain skeptical about whether the move will actually help the brand’s damaged reputation. Group Gordon Chief Strategy Officer Andrew Jarrell shares his thoughts with HYPEBEAST on the rebrand and why it’s not enough to address the company’s damaged reputation:

Will Facebook’s Name Change Help Its Reputation?

Businesses Jump Into Vaccination Push

May 10, 2021

As some groups remain hesitant to get vaccinated, businesses are jumping into the fight against Covid-19. Andrew Jarrell speaks with The Hill about the role of the private sector in promoting vaccination.

Businesses jumping into vaccination effort see it as win-win

Reviewing CrossFit’s Crisis Response

February 1, 2021

In early June 2020, as much of the corporate world demonstrated support for the Black Lives Matter movement, CrossFit founder and CEO Greg Glassman took to Twitter and internal communications channels to share troubling and deeply insensitive personal views of the moment. The company was quickly plunged into crisis, and its sloppy response did little […]

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Big Law Can No Longer Ignore Dangerous Politics

January 19, 2021

Big Law is cautious by nature and has studiously avoided getting into politics for any reason. However, that position has become untenable in today’s dangerous political environment. In an op-ed for Bloomberg Law, Michael Gordon provides law firms with key guidelines for taking a political stand:

Big Law Should Not Ignore Dangerous Political Events—How to Take a Stand

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