Resources

Faculty members are enormous media assets for any institution, but so often the media potential of their groundbreaking research and leading expertise is not fully realized. We recently hosted a webinar on how higher education communicators can establish internal buy-in and coordination for the PR effort and effectively leverage key faculty members in the media. […]

Racial justice is at the forefront of the national agenda. The coronavirus pandemic has laid bare deep economic and health inequity. The climate crisis returns to the public consciousness with each new disaster. The stakes and expectations for communicating real purpose have never been higher. In this moment, the public is increasingly attuned to the […]

The world has been upended by COVID-19 and nonprofits of all kinds – from direct service providers to advocacy groups to higher education institutions – have been impacted. We recently hosted a webinar on how nonprofits must adapt and prepare for a changed communications landscape as we emerge from the worst of the crisis. The […]

The coronavirus pandemic has upended business and daily life globally, and companies of all kinds – both B2B and B2C – have been impacted. We recently hosted a webinar on how businesses must adapt and prepare for a changed communications landscape in this moment and as we emerge from the worst of the crisis. The […]

As the coronavirus continues to impact nearly all aspects of business and daily life, communicators must carefully navigate a new and uncertain landscape. Michael Gordon joined a webinar hosted by BritishAmerican Business to discuss strategies for brand resilience and communications in the coronavirus era.

We recently hosted a thought-provoking session on unleashing PR’s power to advance higher education institutions’ objectives, from attracting students and faculty to rising in the rankings to engaging alumni and donors. The session featured a presentation and Q&A session led by Michael Gordon and Jeremy Robinson-Leon, Group Gordon’s Principal and President respectively. Topics covered included: […]