Resources

The rise of generative artificial intelligence programs – such as ChatGPT and DALL-E – has sparked urgent questions about the future of communications and public relations. Is there still a place for the human communicator in a world in which ChatGPT can generate a press release in seconds? Is it legal and ethical to use […]

A successful approach to thought leadership can have many benefits for your business. It can increase visibility, build credibility, and demonstrate relevance – all of which can benefit your bottom line. While many businesses aspire to be thought leaders in their industries, they often lack a disciplined strategy to own their areas of expertise. This […]

We hope you’ll join us in watching, listening, reading, donating, or otherwise celebrating Black History Month. Thank you to GGers Aliyah Armstrong, Anna Kizito, Efe Osagie, and James Seaton for putting together the list of recommendations below!

A stand-out article about your college or university can support rankings, retain faculty, help attract prospective students, boost the school’s reputation, differentiate against competitors, and much more. However, many higher education institutions struggle to source, pitch, and place these stories. Having effective communications processes and strategies in place can help secure these impactful feature pieces. […]

Faculty members are enormous media assets for any institution, but so often the media potential of their groundbreaking research and leading expertise is not fully realized. We recently hosted a webinar on how higher education communicators can establish internal buy-in and coordination for the PR effort and effectively leverage key faculty members in the media. […]

Racial justice is at the forefront of the national agenda. The coronavirus pandemic has laid bare deep economic and health inequity. The climate crisis returns to the public consciousness with each new disaster. The stakes and expectations for communicating real purpose have never been higher. In this moment, the public is increasingly attuned to the […]