The world has been upended by COVID-19 and nonprofits of all kinds – from direct service providers to advocacy groups to higher education institutions – have been impacted. We recently hosted a webinar on how nonprofits must adapt and prepare for a changed communications landscape as we emerge from the worst of the crisis. The […]

The coronavirus pandemic has upended business and daily life globally, and companies of all kinds – both B2B and B2C – have been impacted. We recently hosted a webinar on how businesses must adapt and prepare for a changed communications landscape in this moment and as we emerge from the worst of the crisis. The […]

As the coronavirus continues to impact nearly all aspects of business and daily life, communicators must carefully navigate a new and uncertain landscape. Michael Gordon joined a webinar hosted by BritishAmerican Business to discuss strategies for brand resilience and communications in the coronavirus era.

We recently hosted a thought-provoking session on unleashing PR’s power to advance higher education institutions’ objectives, from attracting students and faculty to rising in the rankings to engaging alumni and donors. The session featured a presentation and Q&A session led by Michael Gordon and Jeremy Robinson-Leon, Group Gordon’s Principal and President respectively. Topics covered included: […]

We recently hosted a thought-provoking discussion about building and protecting your nonprofit’s brand when faced with high-stakes situations. The session featured a presentation and Q&A session led by Jeremy Robinson-Leon and Andrew Jarrell, Group Gordon’s President and Chief Strategy Officer respectively. Topics covered included: – The challenges posed to nonprofit organizations by the current political […]

Americans Want Brands to Get Political but Disagree on Where to Draw the Line Between Business and Politics Mixing business and politics can bring extreme risks and new opportunities for businesses—as can staying silent on the issues of the day. While some companies jump into these turbulent political waters with both feet, others attempt to […]