Media Relations

GG’s Jeffrey Fishman explains how a strong local media strategy can benefit nonprofits of all sizes. When you think about news in the United States, big names— like The New York Times, The Washington Post, and The Wall Street Journal—immediately come to mind. Their prestige, wide reach, and diverse audiences make them top targets for […]

GG’s Carla Pisarro shares guidance on writing strong op-eds – and getting them published. Op-eds: fun to read, fun to write. At their best, they’re a powerful tool for advocacy and a showcase for compelling writing. And as pieces written by contributors, not staff journalists, op-eds can be the best shot outside writers have to […]

GG’s Marykate Mattiello offers a few creative ways to measure PR ROI, as the imperative to demonstrate impact and value continues to grow. Proving the value of your public relations efforts has become increasingly crucial, whether you’re working in B2B, B2C, or nonprofit PR. As organizations continue to invest in PR strategies, the demand for […]

GG’s Alex O’Connor offers the “who, what, when, where, and why” of inviting broadcast media to your local event. Depending on what kind of events your organization hosts and what your media goals are, broadcast—defined in this piece as network television—might be a great option to elevate brand awareness. It can help your organization reach […]

GG’s David Kang explains how NBA star James Harden failed to stick to his key messages at a press conference and what communicators can learn from the gaffe. When a superstar in the NBA requests to be traded to a new team, the entire basketball world is abuzz with excitement. Media, fans, players, and teams […]

GG’s Jordyn Warren breaks down why human-interest narratives are valuable in cutting through the noise and best practices for getting started.   In a world saturated with breaking news, it’s easy for people working in PR to get swept up in fast-moving headlines and overlook the value of human-focused storytelling. When executed effectively, human-interest stories can […]