Media Relations

Placing an Op-Ed by Predicting the News Cycle

September 22, 2022

Group Gordon’s Alex O’Connor offers up the secrets behind placing an op-ed at the speed of the news cycle. You want to write an op-ed. Or someone wants you to write an op-ed for them. Or a group of people want you to write an op-ed on their behalf. If you’re writing an op-ed for […]

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How to Pitch Trend Stories – and Be Successful at It

July 29, 2022

GG’s Ana Altchek explains how companies can authentically incorporate trend stories into their media strategy. Trend stories cover topics and subjects that cut across a wide swath of companies and issue areas. Whether it’s a story about sustainable food making or the student debt crisis, trend stories create ample opportunity to increase a company’s relevancy […]

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5 times the media strategy should have been to stay out of the story

August 12, 2021

GG’s Jordan Miller shows why staying out of the media can often be the right media strategy. We live in a world where an ever-increasing amount of content must fight for space and attention on an ever-decreasing array of news platforms. With no straightforward formula to explain what goes viral and what doesn’t, or why […]

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Lessons in Crisis Management from a Royal Fiasco

April 8, 2021

Group Gordon’s Emily Bell shares the latest insights and crisis management lessons for the ongoing fiasco roiling the Royal Family. That’s right: we’re back with another installment of Royal PR-Watch. My colleague Rhani Franklin covered the initial backlash from – and serious PR missteps leading up to – Meghan Markle and Prince Harry’s internet-breaking Oprah […]

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Getting Reluctant Faculty on Board for Higher Ed PR

March 25, 2021

Group Gordon’s Jacob Rodriguez outlines common faculty hang-ups about engaging in their school’s higher ed PR program and how to address them. Earlier this month we hosted a webinar, A Faculty-Forward Approach to PR, focused on helping higher ed PR practitioners get faculty involved in the media effort. One of the most common challenges we […]

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Corporate Lessons for Higher Education Communications

February 25, 2021

Group Gordon’s Hillary Wasserman finds valuable lessons higher education communications can learn from corporate PR. Colleges and universities have unique communications needs and a myriad of opportunities for brand- and reputation-building. Higher education communications is distinct from nonprofit communications and can benefit from an approach that takes inspiration from corporate communications. There are three lessons […]

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