Advocacy Communications: Your Guide to Navigating the City + State Budgets
April 27, 2023
Budget season is upon us, and GG’s Erin Gaffney offers a comprehensive guide to advocacy communications in this critical time. With both the New York City and New York State budgets set to be finalized in the next few months, it’s important to identify your organization’s role in advocating for key policy priorities. This can […]
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Placing an Op-Ed by Predicting the News Cycle
September 22, 2022
Group Gordon’s Alex O’Connor offers up the secrets behind placing an op-ed at the speed of the news cycle. You want to write an op-ed. Or someone wants you to write an op-ed for them. Or a group of people want you to write an op-ed on their behalf. If you’re writing an op-ed for […]
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How to Pitch Trend Stories – and Be Successful at It
July 29, 2022
GG’s Ana Altchek explains how companies can authentically incorporate trend stories into their media strategy. Trend stories cover topics and subjects that cut across a wide swath of companies and issue areas. Whether it’s a story about sustainable food making or the student debt crisis, trend stories create ample opportunity to increase a company’s relevancy […]
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5 times the media strategy should have been to stay out of the story
August 12, 2021
GG’s Jordan Miller shows why staying out of the media can often be the right media strategy. We live in a world where an ever-increasing amount of content must fight for space and attention on an ever-decreasing array of news platforms. With no straightforward formula to explain what goes viral and what doesn’t, or why […]
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Lessons in Crisis Management from a Royal Fiasco
April 8, 2021
Group Gordon’s Emily Bell shares the latest insights and crisis management lessons for the ongoing fiasco roiling the Royal Family. That’s right: we’re back with another installment of Royal PR-Watch. My colleague Rhani Franklin covered the initial backlash from – and serious PR missteps leading up to – Meghan Markle and Prince Harry’s internet-breaking Oprah […]
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Getting Reluctant Faculty on Board for Higher Ed PR
March 25, 2021
Group Gordon’s Jacob Rodriguez outlines common faculty hang-ups about engaging in their school’s higher ed PR program and how to address them. Earlier this month we hosted a webinar, A Faculty-Forward Approach to PR, focused on helping higher ed PR practitioners get faculty involved in the media effort. One of the most common challenges we […]
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