AUDIENCES

Communication to maintain company culture remotely

November 19, 2020

Working from home but not alone Group Gordon’s James Seaton explains how effective communications can maintain a strong company culture even when your team is remote. It may be hard to believe, but we are nine months into a global pandemic. COVID-19 has fundamentally altered our daily routines, especially the way we work. For many, […]

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Public Relations in Support of Public Service

November 5, 2020

Group Gordon’s Erin Gaffney explores how public relations can be deployed to support public service. From the beginning of the Covid-19 pandemic in March to the current election, there has been a lot of uncertainty and misinformation. During these times of crisis, people are looking for guidance and reliable information, which is where public service […]

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“Business as usual” messaging is failing your most vulnerable employees

October 22, 2020

Group Gordon’s Emily Bell explains why corporate America isn’t prepared for the second wave of lockdown mental health struggles. Public health experts are predicting a “second wave” of mental health and substance abuse problems linked to the COVID-19 pandemic. But much like whatever wave of infections we’re currently in, for many people, it feels like […]

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The Power of Frequent Communication

September 3, 2020

Group Gordon’s Sarah Naco turns a travel delay into a lesson about the power of frequent communication. “Folks, there are no new updates since I last checked in. I know you might be getting sick of my voice, but I’ll continue touching base every ten minutes. I’ll let you know as soon as we have […]

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Effective internal communications during the pandemic

August 6, 2020

Group Gordon’s Lexy Siegel discusses why and how organizations should rev up their internal communications during the coronavirus pandemic. At the start of the coronavirus pandemic, businesses were scrambling to adapt. Priorities for most employers and employees included quickly learning how to navigate the new remote landscape, setting up home offices and Zoom accounts, and […]

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Takeaways from This Year’s Super Bowl Ads

February 20, 2020

Group Gordon’s James Seaton tackles the winning gameplan for the 2020 Super Bowl’s most successful ads. Super Bowl LIV saw a wide range of wacky, gripping, thought-provoking, and downright silly ads. Always a highlight of the event, Super Bowl ads keep your eyes glued to the TV during game breaks, sparking debates about which is […]

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