AUDIENCES

Group Gordon’s Lana Gersten reflects on PR skills that translate to parenting – and vice versa! Parenting a three-year-old and an almost one-year-old is challenging at any time. When you throw in a global pandemic, the challenges grow exponentially. I frequently ask for and take advice from my tribe of parent friends for matters big […]

Group Gordon’s Lexy Siegel shares more about why it is a critical time for companies to align their external and internal communications efforts and ensure their purpose and values are clear to all of their audiences. During the pandemic, we’ve seen senseless murders and violence against communities of color, a volatile presidential election, an unprecedented […]

Group Gordon’s Hillary Wasserman finds valuable lessons higher education communications can learn from corporate PR. Colleges and universities have unique communications needs and a myriad of opportunities for brand- and reputation-building. Higher education communications is distinct from nonprofit communications and can benefit from an approach that takes inspiration from corporate communications. There are three lessons […]

Group Gordon’s Alison Berg explains how to find PR opportunity in the news cycle without being opportunistic. Coming out of a tough year, we’ve become accustomed to a heavy and hyper-focused news cycle. From growing COVID fatalities, horrific racial violence, and a contentious election season, the appetite for unrelated storylines was minimal. Pitches about unrelated […]

Group Gordon’s Kerry Close discusses the new norms for talking about politics in the workplace. Conventional wisdom dictates that politics is traditionally off limits in public forums – the workplace chief among them. However, this year’s contentious election cycle called that long-held tradition sharply into question. The 2020 election shined a spotlight on the deep-seated […]

Working from home but not alone Group Gordon’s James Seaton explains how effective communications can maintain a strong company culture even when your team is remote. It may be hard to believe, but we are nine months into a global pandemic. COVID-19 has fundamentally altered our daily routines, especially the way we work. For many, […]