Media Relations

Group Gordon’s Sophie DeMuth outlines common faculty hang-ups about participating in higher education PR efforts and how to address them. Faculty research and expertise can be two of the most powerful tools for higher education PR—but only if faculty members are ready and willing to participate. Faculty may be too busy to take interviews, assume […]

GG’s Morgan Kemp offers media training tips to excel in interviews and handle tough questions like a pro. If you watched Cynthia Erivo and Ariana Grande navigate interviews during the extensive press tour for Wicked—whether or not you’ve since decided to hold space for anything—you witnessed a masterclass in media training. Their ability to stay […]

GG’s Ethan Sands shares podcast PR tips companies and organizations can use to secure podcast appearances as part of a larger media strategy. Podcast appearances offer companies and organizations an opportunity to shape the discourse around their work in a substantive way. Longform audio interviews can complement traditional PR tactics like op-eds, expert commentary quotes, […]

GG’s Jeffrey Fishman explains how a strong local media strategy can benefit nonprofits of all sizes. When you think about news in the United States, big names— like The New York Times, The Washington Post, and The Wall Street Journal—immediately come to mind. Their prestige, wide reach, and diverse audiences make them top targets for […]

GG’s Carla Pisarro shares guidance on writing strong op-eds – and getting them published. Op-eds: fun to read, fun to write. At their best, they’re a powerful tool for advocacy and a showcase for compelling writing. And as pieces written by contributors, not staff journalists, op-eds can be the best shot outside writers have to […]

GG’s Marykate Mattiello offers a few creative ways to measure PR ROI, as the imperative to demonstrate impact and value continues to grow. Proving the value of your public relations efforts has become increasingly crucial, whether you’re working in B2B, B2C, or nonprofit PR. As organizations continue to invest in PR strategies, the demand for […]