Strategic Execution

Dear GiGi: So I’ve developed a press list and I’ve crafted my pitch. I’m ready to get my message out there and try to get some media attention, but when’s the best time to contact most journalists?

November 30, 2010

Dear Joe, In today’s 24/7 media world, competing forces vie for our attention every minute of every day. Journalists are no exception, so you’re absolutely right to think about timing your outreach strategically. Monday can be tough since many reporters, like the rest of us, spend the first few hours of their day downing coffee […]

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Dear GiGi: I’m at a community development organization in Chicago. I’m seriously concerned that we’re slowly losing touch with our donor base – we really need to connect with a younger audience. Any thoughts?

November 12, 2010

Dear Herb, You’re vying for attention in an incredibly crowded marketplace. Just like consumer product companies and book publishers, to name just a few, it’s important that you evolve your message and communications focus from time to time to appeal to a new audience. Here’s a starting point: • Create target audience profiles: Are you […]

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Dear GiGi: I work in the communications department at a midsize management consulting firm. We’re considering starting a Twitter account, but a few of my colleagues aren’t sold. What do you think?

October 29, 2010

Dear Robin, You ask a great question, and it’s one with which many companies grapple. Will Twitter – and, for that matter, other social platforms – add value to your business? Twitter can be a powerful tool, but it’s not inherently useful for every company or organization. To help figure it out, begin by answering […]

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Dear GiGi: How can anyone possibly control bad press with a media landscape now crowded by thousands of blogs and 24-hour TV news?

October 18, 2010

Hi John, It’s a valid concern for any company or organization. One day everything’s peachy; the next day you’ve been sucked into the quagmire that is the seemingly endless news cycle. But with the right approach you can take control of your message and steer your coverage in the right direction (it’s not always easy […]

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