Racial justice is at the forefront of the national agenda. The coronavirus pandemic has laid bare deep economic and health inequity. The climate crisis returns to the public consciousness with each new disaster. The stakes and expectations for communicating real purpose have never been higher.
In this moment, the public is increasingly attuned to the role businesses can play in critical social, political, and economic issues and expects meaningful action from the corporate world. Businesses have the opportunity and the imperative to lead with purpose.
We recently hosted a webinar that provided a guide for effectively establishing and communicating purpose in this unique moment and beyond. Participants gained valuable insights into what it means to embed purpose into a business, how to avoid virtue-signaling and empty promises, and how to act on and communicate substantively about the predominant causes and issues of the day.
The session featured a presentation and Q&A session led by GG Principal Michael Gordon and Chief Strategy Officer Andrew Jarrell. Topics covered included:
– The new stakes for corporate communicators in this socially engaged world;
– Lessons learned from the corporate world’s response to pressing social issues;
– What it means to have purpose in 2020 and beyond; and
– Guidelines for communicating your purpose-driven actions.
You can view the recording here or embedded below – we hope you’ll find it helpful for communicating purpose in this new era.
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