The rise of generative artificial intelligence programs – such as ChatGPT and DALL-E – has sparked urgent questions about the future of communications and public relations. Is there still a place for the human communicator in a world in which ChatGPT can generate a press release in seconds? Is it legal and ethical to use the content that AI creates in public-facing collateral? Which daily tasks can I outsource to AI without compromising quality?
We recently hosted a webinar answering these questions and more featuring Vishal Gupta, renowned AI expert and professor at the University of Southern California Marshall School of Business. Alongside Professor Gupta, Group Gordon Principal Michael Gordon and Chief Strategy Officer Andrew Jarrell led a live presentation and Q&A.
The session covered:
– Why generative AI tools matter to communicators, regardless of industry;
– The major ethical pitfalls to avoid;
– Comprehensive analysis of how AI will impact the communications field; and
– Practical and creative tips for leveraging AI in everyday work.
You can find the recording here and embedded below. We hope this presentation is a valuable resource for understanding the risks and rewards of AI in communications.
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