Learn how to go beyond legal press to build broader awareness for your law firm and key practice areas in this thought-provoking conversation with Daniel Gross, executive editor at strategy+business and columnist for Slate and Fortune. You’ll gain insight on:
• Raising the profile of key practice areas;
• Going beyond trade press;
• Leveraging social media appropriately; and
• Navigating other changes in the media landscape.
Going Beyond Legal – Building Broader Awareness Strategically from Group Gordon on Vimeo.