Higher education is a uniquely challenging communications environment. Colleges and universities are increasingly finding themselves in crisis situations where their reputations are at stake, both in their communities and on a regional or national stage.
The most precious resource in any crisis is time. Planning in advance—charting out the real-world scenarios your institution is likely to encounter and coming up with a game plan for how to handle them—allows your team to respond quickly and comprehensively when a crisis occurs.
Built from our firm’s deep experience supporting a wide range of corporations and nonprofits and a significant higher education practice, Group Gordon’s “Reputation 101” toolkit is a step-by-step guide with straightforward worksheets higher education communicators can use to develop reputation management action plans. It offers thorough examples and blank templates your team can fill in as you build your strategy.
Fill out the form below to download your copy and contact us to learn more about how we support companies and institutions of all sizes with crisis communications, day-to-day public relations, trainings, workshops, and more.
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