Dear GiGi: One blogger has been writing nasty posts about my company. How do I handle this without soliciting more negative publicity or giving the blogger more attention than is due?
February 1, 2011First off, don’t panic! There’s a robust toolkit for these situations, so let’s take a moment to strategize and discuss just a couple of best practices. The overarching principle for dealing with negative publicity is to keep it contained as best you can. You shouldn’t give the negative post any more light, particularly if the […]
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