Planning

Yes, It’s Time to Start 2023 Communications Planning

November 3, 2022

GG’s Marykate Cary Mattiello reminds communicators that now is the time to get a head start on 2023 communications planning. Time flies when you’re having fun! Shocking as it may seem, we’ve arrived at the time of year when communications and marketing teams must begin planning for 2023. The process may seem daunting and challenging […]

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Patagonia’s Masterclass in Corporate Communications

October 6, 2022

GG’s Melanie Geller offers lessons on corporate communications from Patagonia’s recent messaging surrounding its ownership change. Several weeks ago, Patagonia founder Yvon Chouinard publicly announced his decision to place the ownership of the $3 billion company to a trust and a nonprofit, which would use Patagonia’s $100 million annual profits to combat climate change and […]

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Placing an Op-Ed by Predicting the News Cycle

September 22, 2022

Group Gordon’s Alex O’Connor offers up the secrets behind placing an op-ed at the speed of the news cycle. You want to write an op-ed. Or someone wants you to write an op-ed for them. Or a group of people want you to write an op-ed on their behalf. If you’re writing an op-ed for […]

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PR for Public Health Nonprofits in a Breaking News Cycle

June 30, 2022

Group Gordon’s David Kang shares tips for effective PR efforts for public health nonprofits. Public health nonprofits work to promote health equity, advocating to ensure all individuals have equal access to health resources and providing essential services to communities around the world. For these organizations, being able to share their strategic messages to their served […]

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Establishing Thought Leadership in a Crowded Market 

June 16, 2022

Group Gordon’s Kerry Close shares strategies for effectively building a thought leadership presence.  For many organizations, thought leadership is a key component of their overall communications plan. Having its executives quoted as experts in media can be an incredibly useful tool in raising a company’s profile, and also in giving those executives a public voice on the issues […]

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What Screenwriting Can Teach Us About PR

May 5, 2022

Group Gordon’s Julia Levine draws lessons from commonalities between screenwriting and PR. via GIPHY Public relations shares some commonalities with other industries, including with film. Professionals in both screenwriting and PR are storytellers and, if they’re good ones, adept at communicating ideas to achieve specific outcomes. Read on for a few PR tips from the […]

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