Planning

Placing an Op-Ed by Predicting the News Cycle

September 22, 2022

Group Gordon’s Alex O’Connor offers up the secrets behind placing an op-ed at the speed of the news cycle. You want to write an op-ed. Or someone wants you to write an op-ed for them. Or a group of people want you to write an op-ed on their behalf. If you’re writing an op-ed for […]

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PR for Public Health Nonprofits in a Breaking News Cycle

June 30, 2022

Group Gordon’s David Kang shares tips for effective PR efforts for public health nonprofits. Public health nonprofits work to promote health equity, advocating to ensure all individuals have equal access to health resources and providing essential services to communities around the world. For these organizations, being able to share their strategic messages to their served […]

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Establishing Thought Leadership in a Crowded Market 

June 16, 2022

Group Gordon’s Kerry Close shares strategies for effectively building a thought leadership presence.  For many organizations, thought leadership is a key component of their overall communications plan. Having its executives quoted as experts in media can be an incredibly useful tool in raising a company’s profile, and also in giving those executives a public voice on the issues […]

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What Screenwriting Can Teach Us About PR

May 5, 2022

Group Gordon’s Julia Levine draws lessons from commonalities between screenwriting and PR. via GIPHY Public relations shares some commonalities with other industries, including with film. Professionals in both screenwriting and PR are storytellers and, if they’re good ones, adept at communicating ideas to achieve specific outcomes. Read on for a few PR tips from the […]

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Promoting an event with a limited budget

April 21, 2022

Group Gordon’s James Seaton offers organizations three ideas for promoting an event without breaking the bank.  Many in-person events are returning after the pandemic put them on pause. For nonprofits, these gatherings offer an opportunity to connect with key stakeholders, raise awareness of the issues at the heart of their work, and raise funds – […]

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Concrete Action Is Critical for Socially Engaged PR

April 7, 2022

Group Gordon’s Efe Osagie explains why socially engaged PR requires action to back up words. This past month we celebrated International Women’s Day on March 8th. In support of the holiday, many companies took to Twitter and other social media to express their support of women’s equality. But what they didn’t expect was for a […]

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