Planning

Group Gordon’s Alison Berg explains how to find PR opportunity in the news cycle without being opportunistic. Coming out of a tough year, we’ve become accustomed to a heavy and hyper-focused news cycle. From growing COVID fatalities, horrific racial violence, and a contentious election season, the appetite for unrelated storylines was minimal. Pitches about unrelated […]

Group Gordon’s James Seaton breaks down how small businesses should rethink their communications approach in response to the ongoing COVID-19 crisis. It is a trying time for small businesses: Roughly between 66,000 to more than 100,000 small businesses in the US have closed since the onset of the pandemic, and others, struggling to stay alive, […]

Group Gordon’s Marykate Cary looks at the lessons learned from a turbulent start to 2020 and how they can guide organizations moving forward. Needless to say, the coronavirus pandemic has caused a rapid shift in the media landscape. At the national level, a news cycle dominated by election coverage disappeared overnight. In local markets across […]

Group Gordon’s Jacob Rodriguez discusses how the best brand messages this year recognize the intersections between Pride 2020 and the Black Lives Matter movement. As Pride 2020 nears its end and nationwide protests against racial injustice continue, a number of companies have struggled to decide when to vocalize support for Black Lives Matter and when […]

Dear Mara – One of the most important factors behind choosing where, when, and how to employ social media tactics is in identifying the audience you are trying to reach first. As a high-touch B2B company, you’ll want to reach a targeted segment of leaders who either directly impact or influence the decision-making at the […]

Dear Anonymous – Social media can sometimes seem like more of a menace than a useful tool. However it is important to understand what the greatest qualities of the various platforms are and to take advantage of them to address issues like this. Social media platforms were developed for, and thrive off of the interactions […]