Planning

Group Gordon’s intern Francie Schwabe highlights how higher education communications teams can lean into authenticity to boost engagement and visibility. Universities spend millions of dollars trying to stand out in an increasingly competitive higher education landscape. Marketing teams develop comprehensive advertising campaigns, viewbooks, and outreach strategies. These polished efforts are important, but they are only […]

Group Gordon’s Sophie DeMuth outlines common faculty hang-ups about participating in higher education PR efforts and how to address them. Faculty research and expertise can be two of the most powerful tools for higher education PR—but only if faculty members are ready and willing to participate. Faculty may be too busy to take interviews, assume […]

GG’s Ethan Sands shares podcast PR tips companies and organizations can use to secure podcast appearances as part of a larger media strategy. Podcast appearances offer companies and organizations an opportunity to shape the discourse around their work in a substantive way. Longform audio interviews can complement traditional PR tactics like op-eds, expert commentary quotes, […]

GG’s David Kang offers the basics on building a thought leadership strategy that cuts through the noise. Thought leadership has become a buzzword in communications. The phrase is so commonplace that many leaders take it for granted; others understand it’s important but don’t know how to develop a strategy around it. Put simply, a thought […]

GG’s Jeffrey Fishman explains how a strong local media strategy can benefit nonprofits of all sizes. When you think about news in the United States, big names— like The New York Times, The Washington Post, and The Wall Street Journal—immediately come to mind. Their prestige, wide reach, and diverse audiences make them top targets for […]

Group Gordon’s Morgan Schare shares tips on how to plan around milestone events to enhance brand strategy. Part of every brand strategy team’s annual planning process involves taking a look at the calendar to see what’s going on in the world. Awareness months, holidays, major sporting events, cultural milestones, and other happenings offer a prime moment […]