Planning

GG’s Kerry Close offers advice to sports PR teams as sports betting controversies continue to grow. Recently, several betting scandals – notably, involving MLB phenom Shohei Ohtani and NBA center/power forward Jontay Porter – have rocked the sports world. They’ve thrown the integrity of the game into question and created crisis PR challenges for sports […]

GG’s Marykate Mattiello offers a few creative ways to measure PR ROI, as the imperative to demonstrate impact and value continues to grow. Proving the value of your public relations efforts has become increasingly crucial, whether you’re working in B2B, B2C, or nonprofit PR. As organizations continue to invest in PR strategies, the demand for […]

GG’s Morgan Schare explains how public relations strategies can be applied across different client industries – from corporate to consumer communications.  As a communications professional who has worked across a multitude of consumer clients – beauty industry, retail, and food & beverage – I can confidently say that my experience working in corporate communications has been […]

GG’s Carla Pisarro provides valuable insights into the symbiotic relationship between public relations and fundraising. In my 15+ years as a communications professional, I’ve worked with a wide range of organizations – from nonprofits and NGOs to advocacy organizations to research and higher ed institutions and more – that rely on fundraising for some or […]

Budget season is upon us, and GG’s Erin Gaffney offers a comprehensive guide to advocacy communications in this critical time. With both the New York City and New York State budgets set to be finalized in the next few months, it’s important to identify your organization’s role in advocating for key policy priorities. This can […]

GG’s Hillary Wasserman explains how to craft a public relations RFP that will elicit great responses. The request for proposals (RFP) has been a staple of public relations and many other industries, and it still serves a critical purpose. These documents are issued by companies looking to solicit bids from qualified vendors for a specific […]