Planning

GG’s Hillary Wasserman explains how to craft a public relations RFP that will elicit great responses. The request for proposals (RFP) has been a staple of public relations and many other industries, and it still serves a critical purpose. These documents are issued by companies looking to solicit bids from qualified vendors for a specific […]

GG’s Marykate Cary Mattiello reminds communicators that now is the time to get a head start on 2023 communications planning. Time flies when you’re having fun! Shocking as it may seem, we’ve arrived at the time of year when communications and marketing teams must begin planning for 2023. The process may seem daunting and challenging […]

GG’s Melanie Geller offers lessons on corporate communications from Patagonia’s recent messaging surrounding its ownership change. Several weeks ago, Patagonia founder Yvon Chouinard publicly announced his decision to place the ownership of the $3 billion company to a trust and a nonprofit, which would use Patagonia’s $100 million annual profits to combat climate change and […]

Group Gordon’s Alex O’Connor offers up the secrets behind placing an op-ed at the speed of the news cycle. You want to write an op-ed. Or someone wants you to write an op-ed for them. Or a group of people want you to write an op-ed on their behalf. If you’re writing an op-ed for […]

Group Gordon’s David Kang shares tips for effective PR efforts for public health nonprofits. Public health nonprofits work to promote health equity, advocating to ensure all individuals have equal access to health resources and providing essential services to communities around the world. For these organizations, being able to share their strategic messages to their served […]

Group Gordon’s Kerry Close shares strategies for effectively building a thought leadership presence.  For many organizations, thought leadership is a key component of their overall communications plan. Having its executives quoted as experts in media can be an incredibly useful tool in raising a company’s profile, and also in giving those executives a public voice on the issues […]