Planning

Group Gordon’s James Seaton offers organizations three ideas for promoting an event without breaking the bank.  Many in-person events are returning after the pandemic put them on pause. For nonprofits, these gatherings offer an opportunity to connect with key stakeholders, raise awareness of the issues at the heart of their work, and raise funds – […]

Group Gordon’s Efe Osagie explains why socially engaged PR requires action to back up words. This past month we celebrated International Women’s Day on March 8th. In support of the holiday, many companies took to Twitter and other social media to express their support of women’s equality. But what they didn’t expect was for a […]

Group Gordon’s Morgan Schare explains how to build trust and a solid foundation with a new client early on.  Today’s world requires us all to be prepared for the unexpected, and when the unexpected happens, you need to be able to rely on the team around you. That’s why it’s more important than ever to […]

GG’s James Seaton explains how and why nonprofits should engage in visual storytelling to further engage their key audiences. Crafting a compelling story for any organization is a multifaceted process. For nonprofits that act as pillars in their local communities, there are many ways to make the mission come to life for the populations they […]

Group Gordon’s Alison Berg serves up PR tips based on lessons learned on the tennis court. I’ve been playing tennis since I barely had the strength to hold up a racket. It’s a game of strategy, mental fortitude, and sportsmanship, and it’s a lot of fun! In watching the US Open this year with a […]

GG intern Melanie Taylor finds parallels between her previous journalism roles and current PR internship. Starting as an intern at Group Gordon this summer, I was unsure of how my prior experience in journalism would translate to a stint in PR. Quickly, though, I realized that journalism and PR are two sides of the same coin and that my […]