How My Experience in Journalism Prepped Me for My PR Internship
August 5, 2021
GG intern Melanie Taylor finds parallels between her previous journalism roles and current PR internship. Starting as an intern at Group Gordon this summer, I was unsure of how my prior experience in journalism would translate to a stint in PR. Quickly, though, I realized that journalism and PR are two sides of the same coin and that my […]
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PR Lessons From the National Spelling Bee
July 15, 2021
Group Gordon’s Kerry Close spells out the lessons from her spelling bee success that have translated over to a career in PR. Last week, the world stood in awe of a 14-year-old girl from Louisiana named Zaila Avant-garde, who flawlessly spelled her way through 18 rounds of competition to be crowned the 2021 Scripps National […]
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Communicating About Mental Health Resources
June 10, 2021
Group Gordon’s Morgan Schare shares guidance for businesses for communicating about mental health resources to their employees. As businesses plan for the next phase of the pandemic and what that means for work, it’s critical that they plan for the mental health and wellness concerns of their employees. According to a recent report by the […]
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Getting Reluctant Faculty on Board for Higher Ed PR
March 25, 2021
Group Gordon’s Jacob Rodriguez outlines common faculty hang-ups about engaging in their school’s higher ed PR program and how to address them. Earlier this month we hosted a webinar, A Faculty-Forward Approach to PR, focused on helping higher ed PR practitioners get faculty involved in the media effort. One of the most common challenges we […]
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PR Opportunity vs. Opportunism
January 28, 2021
Group Gordon’s Alison Berg explains how to find PR opportunity in the news cycle without being opportunistic. Coming out of a tough year, we’ve become accustomed to a heavy and hyper-focused news cycle. From growing COVID fatalities, horrific racial violence, and a contentious election season, the appetite for unrelated storylines was minimal. Pitches about unrelated […]
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How Small Businesses Can Shift PR Strategy in a Pandemic
July 23, 2020
Group Gordon’s James Seaton breaks down how small businesses should rethink their communications approach in response to the ongoing COVID-19 crisis. It is a trying time for small businesses: Roughly between 66,000 to more than 100,000 small businesses in the US have closed since the onset of the pandemic, and others, struggling to stay alive, […]
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