Planning

Group Gordon’s Marykate Cary looks at the lessons learned from a turbulent start to 2020 and how they can guide organizations moving forward. Needless to say, the coronavirus pandemic has caused a rapid shift in the media landscape. At the national level, a news cycle dominated by election coverage disappeared overnight. In local markets across […]

Group Gordon’s Jacob Rodriguez discusses how the best brand messages this year recognize the intersections between Pride 2020 and the Black Lives Matter movement. As Pride 2020 nears its end and nationwide protests against racial injustice continue, a number of companies have struggled to decide when to vocalize support for Black Lives Matter and when […]

Dear Mara – One of the most important factors behind choosing where, when, and how to employ social media tactics is in identifying the audience you are trying to reach first. As a high-touch B2B company, you’ll want to reach a targeted segment of leaders who either directly impact or influence the decision-making at the […]

Dear Anonymous – Social media can sometimes seem like more of a menace than a useful tool. However it is important to understand what the greatest qualities of the various platforms are and to take advantage of them to address issues like this. Social media platforms were developed for, and thrive off of the interactions […]

Dear Morgan – Realistically, the size of the firm with whom you are working may not necessarily have the greatest impact on the types of results you ultimately receive. Quality, not quantity, is paramount. Your communications partner should be intelligent, creative, and perseverant, and, to that end, firms big and small can both perform at […]

Dear Dana, Regardless of the charges’ merit, you absolutely should be thinking about how the scandal may reflect on your organization. Everyone associated with the organization — from the executive director to board members to staff to interns — are brand ambassadors, and their actions affect the collective integrity. Here are a few things you […]