Research

Group Gordon’s Julia Levine shares helpful tips for using quantitative findings to elevate organizations of all kinds. Utilizing data in the communications effort can be a powerful way to establish credibility and catch reporters’ attention in a busy news cycle. Below are three ways to more effectively incorporate data into your PR strategy, no matter […]

Group Gordon’s Morgan Schare explains how to build trust and a solid foundation with a new client early on.  Today’s world requires us all to be prepared for the unexpected, and when the unexpected happens, you need to be able to rely on the team around you. That’s why it’s more important than ever to […]

Group Gordon’s Hillary Wasserman finds surprising parallels and lessons from friends in higher education, television writing, animation, and medical research. One of my favorite parts of working in PR is that the more I learn about the world around me, the better I can be at my job. This applies to everything from reading news […]

Group Gordon’s Alison Berg serves up PR tips based on lessons learned on the tennis court. I’ve been playing tennis since I barely had the strength to hold up a racket. It’s a game of strategy, mental fortitude, and sportsmanship, and it’s a lot of fun! In watching the US Open this year with a […]

Group Gordon’s Kerry Close spells out the lessons from her spelling bee success that have translated over to a career in PR. Last week, the world stood in awe of a 14-year-old girl from Louisiana named Zaila Avant-garde, who flawlessly spelled her way through 18 rounds of competition to be crowned the 2021 Scripps National […]

Congratulations on securing funding for your first research projects! I’ll lay out a few ways in which you can hopefully get traction from the announcement. 1. Identify your target audiences. It’s crucial that you’re constantly aware of whom you’re trying to reach. This will save you the effort of blasting news to a diffuse audience […]