Research

PR Tips from a Tennis Player

September 3, 2021

Group Gordon’s Alison Berg serves up PR tips based on lessons learned on the tennis court. I’ve been playing tennis since I barely had the strength to hold up a racket. It’s a game of strategy, mental fortitude, and sportsmanship, and it’s a lot of fun! In watching the US Open this year with a […]

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PR Lessons From the National Spelling Bee

July 15, 2021

Group Gordon’s Kerry Close spells out the lessons from her spelling bee success that have translated over to a career in PR. Last week, the world stood in awe of a 14-year-old girl from Louisiana named Zaila Avant-garde, who flawlessly spelled her way through 18 rounds of competition to be crowned the 2021 Scripps National […]

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Dear GiGi, We run a relatively new non-profit organization focused on scientific research to cure a rare disease. We are very excited to be funding our first research projects. Any thoughts as to how we can get the best bang for our (very little) buck in terms of announcing the news?

June 1, 2012

Congratulations on securing funding for your first research projects! I’ll lay out a few ways in which you can hopefully get traction from the announcement. 1. Identify your target audiences. It’s crucial that you’re constantly aware of whom you’re trying to reach. This will save you the effort of blasting news to a diffuse audience […]

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Dear GiGi: I know which audience I want to reach, but I’m not sure where to reach them. How do I know what my target audience is reading or watching?

December 14, 2010

That’s a great question, and there is no easy answer. After all the work you’ve done developing your messaging, creating a strategic plan, and putting together your pitches, you don’t want it to go to waste by targeting the wrong media outlets. There are a variety of ways to find your audience – some more […]

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