Group Gordon’s Kerry Close spells out the lessons from her spelling bee success that have translated over to a career in PR. Last week, the world stood in awe of a 14-year-old girl from Louisiana named Zaila Avant-garde, who flawlessly spelled her way through 18 rounds of competition to be crowned the 2021 Scripps National […]
read moreCongratulations on securing funding for your first research projects! I’ll lay out a few ways in which you can hopefully get traction from the announcement. 1. Identify your target audiences. It’s crucial that you’re constantly aware of whom you’re trying to reach. This will save you the effort of blasting news to a diffuse audience […]
read moreThat’s a great question, and there is no easy answer. After all the work you’ve done developing your messaging, creating a strategic plan, and putting together your pitches, you don’t want it to go to waste by targeting the wrong media outlets. There are a variety of ways to find your audience – some more […]
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