Social Media

Group Gordon’s Jordan Miller finds Facebook inspiration from a familiar source. My mom is the best. Pretty much everything I know about being a competent adult, I learned from her – as she reminds me at every possible opportunity. She continues to be a constant source of inspiration, and not just for life lessons. I […]

Group Gordon’s Nick Bonavolonta outlines four pathways for remarketing earned media placements to maximize their value and visibility. So you landed your dream media placement. Now what? A strategic, substantive news placement can be a major moment for your company or organization and can help to raise its profile, reputation, and leadership status among important […]

Group Gordon’s Rhani Franklin offers tips to keep your use of social media healthy during the coronavirus pandemic. With everyone I know and love ordered to stay at home for the foreseeable future, I’ve found myself relying on social media to keep in touch with family and friends – and I’m not the only one. […]

Group Gordon’s Hillary Wasserman examines what the royals can teach us about effective communication. On January 8, the Duke and Duchess of Sussex – otherwise known as Meghan Markle and Prince Harry – posted an Instagram that stunned the world and nearly broke the internet. The couple announced that they would be leaving the royal […]

GG’s Erin Gaffney takes a close look at why the social media movement #NotAgainSU grew and influenced change. This past November, Syracuse University found itself in the national spotlight for a crisis concerning systematic racism. More than 11 hateful and racist crimes were reported on campus, with these accounts including verbal abuse, vandalism, and an […]

Dear Mara – One of the most important factors behind choosing where, when, and how to employ social media tactics is in identifying the audience you are trying to reach first. As a high-touch B2B company, you’ll want to reach a targeted segment of leaders who either directly impact or influence the decision-making at the […]