Social Media

GG’s James Seaton explains how and why nonprofits should engage in visual storytelling to further engage their key audiences. Crafting a compelling story for any organization is a multifaceted process. For nonprofits that act as pillars in their local communities, there are many ways to make the mission come to life for the populations they […]

GGer Erin Gaffney outlines what a successful website looks like and how organizations can determine whether it’s time for a website redesign. An organization’s website is more often than not the first way that clients, potential partners, future employees, journalists, and competitors are introduced to an organization. A website is a reflection of your organization, […]

GGer David Kang draws lessons from a PR crisis involving a Florida county’s Facebook post for National Hispanic Heritage Month and explains how to respectfully communicate during commemorative months. Commemorative days and months are meant to honor or celebrate an event, issue, or group. A county government in Florida recently showed us how NOT to […]

Group Gordon’s Marykate Cary shares social media lessons from the COVID-19 pandemic that will still have relevance and tangible benefits during recovery and post-pandemic. The COVID-19 pandemic required quick adaptations and agility in all aspects of communications. For many clients, especially B2B ones, an engaging social media strategy was not always the top priority pre-pandemic. […]

Group Gordon’s Jordan Miller finds Facebook inspiration from a familiar source. My mom is the best. Pretty much everything I know about being a competent adult, I learned from her – as she reminds me at every possible opportunity. She continues to be a constant source of inspiration, and not just for life lessons. I […]

Group Gordon’s Nick Bonavolonta outlines four pathways for remarketing earned media placements to maximize their value and visibility. So you landed your dream media placement. Now what? A strategic, substantive news placement can be a major moment for your company or organization and can help to raise its profile, reputation, and leadership status among important […]