Strategic Execution

GG’s Ethan Sands shares podcast PR tips companies and organizations can use to secure podcast appearances as part of a larger media strategy. Podcast appearances offer companies and organizations an opportunity to shape the discourse around their work in a substantive way. Longform audio interviews can complement traditional PR tactics like op-eds, expert commentary quotes, […]

GG’s Eli Judge helps the College Football Playoff committee navigate the basics of sports communications. It’s the most magical time of year: the beginning of the college football season. Though players have changed teams and teams have changed conferences, one constant remains: fans are bound to get upset about rankings. Every week when new rankings […]

GG’s Jeffrey Fishman explains how a strong local media strategy can benefit nonprofits of all sizes. When you think about news in the United States, big names— like The New York Times, The Washington Post, and The Wall Street Journal—immediately come to mind. Their prestige, wide reach, and diverse audiences make them top targets for […]

Group Gordon’s Morgan Schare shares tips on how to plan around milestone events to enhance brand strategy. Part of every brand strategy team’s annual planning process involves taking a look at the calendar to see what’s going on in the world. Awareness months, holidays, major sporting events, cultural milestones, and other happenings offer a prime moment […]

GG’s Kerry Close offers advice to sports PR teams as sports betting controversies continue to grow. Recently, several betting scandals – notably, involving MLB phenom Shohei Ohtani and NBA center/power forward Jontay Porter – have rocked the sports world. They’ve thrown the integrity of the game into question and created crisis PR challenges for sports […]

GG’s pop culture expert Reagan Herzog offers brand building guidance inspired by the surprising success of the 2023 Academy Awards. With this weekend’s Academy Awards, another awards season has come to an end. Sunday’s broadcast saw the highest ratings for the show since 2020. The Oscars’ consistent growth in viewership over the past few years […]