Strategic Execution

How to consume the news without letting it consume you

May 28, 2020

Group Gordon’s Alison Berg shares tips for staying informed without getting overwhelmed by the news. Working in PR, it is essential to stay on top of breaking news and mobilize clients accordingly. As an added bonus, my knowledge of current events helps me dazzle at dinner parties and back up my outspoken opinions.   While I […]

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Anatomy of an effective email: Covid-19 edition

May 1, 2020

Group Gordon’s Jordan Miller breaks down the features that make for good email communication with customers, especially when a brand stumbles. New York has been in quarantine (or, as some would put it, on “PAUSE”) for one hundred years. Time is meaningless, measured in the space between Zoom calls. People are being forced to spend […]

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Communication leaders in the time of coronavirus

April 16, 2020

Group Gordon’s Jenny Friedman examines why Governor Andrew Cuomo’s approach to the coronavirus has revealed true leadership. Crises present a unique opportunity for leaders to show the public their true character. Beyond the actions they take, their communication plays a critical role in how they are judged. Think of FDR in his fireside chats during […]

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A Post-mortem on the NBA China Scandal

February 26, 2020

Group Gordon’s Andrew Jarrell looks at the limitations of purpose- and values-driven marketing. I love the NBA. The league, more than any other professional sport, has embraced diversity, leaned into player empowerment, and demonstrated an openness to new ideas and perspectives. Adam Silver, the beloved commissioner, is smart and methodical. He reminds you of a […]

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Takeaways from This Year’s Super Bowl Ads

February 20, 2020

Group Gordon’s James Seaton tackles the winning gameplan for the 2020 Super Bowl’s most successful ads. Super Bowl LIV saw a wide range of wacky, gripping, thought-provoking, and downright silly ads. Always a highlight of the event, Super Bowl ads keep your eyes glued to the TV during game breaks, sparking debates about which is […]

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February 6, 2020

Group Gordon’s Hillary Wasserman examines what the royals can teach us about effective communication. On January 8, the Duke and Duchess of Sussex – otherwise known as Meghan Markle and Prince Harry – posted an Instagram that stunned the world and nearly broke the internet. The couple announced that they would be leaving the royal […]

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