Strategic Execution

PR Tips from a Tennis Player

September 3, 2021

Group Gordon’s Alison Berg serves up PR tips based on lessons learned on the tennis court. I’ve been playing tennis since I barely had the strength to hold up a racket. It’s a game of strategy, mental fortitude, and sportsmanship, and it’s a lot of fun! In watching the US Open this year with a […]

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5 times the media strategy should have been to stay out of the story

August 12, 2021

GG’s Jordan Miller shows why staying out of the media can often be the right media strategy. We live in a world where an ever-increasing amount of content must fight for space and attention on an ever-decreasing array of news platforms. With no straightforward formula to explain what goes viral and what doesn’t, or why […]

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How My Experience in Journalism Prepped Me for My PR Internship

August 5, 2021

GG intern Melanie Taylor finds parallels between her previous journalism roles and current PR internship. Starting as an intern at Group Gordon this summer, I was unsure of how my prior experience in journalism would translate to a stint in PR. Quickly, though, I realized that journalism and PR are two sides of the same coin and that my […]

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PR Lessons From the National Spelling Bee

July 15, 2021

Group Gordon’s Kerry Close spells out the lessons from her spelling bee success that have translated over to a career in PR. Last week, the world stood in awe of a 14-year-old girl from Louisiana named Zaila Avant-garde, who flawlessly spelled her way through 18 rounds of competition to be crowned the 2021 Scripps National […]

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Communicating a Leadership Change

June 28, 2021

Group Gordon’s Carla Pisarro explains how to communicate a leadership change effectively both internally and externally. Almost every business, at one time or another, will go through a leadership change. Change is always challenging, especially transitions involving senior staff members who oversee other employees. But a smart communications strategy can smooth out bumps in the […]

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Communicating About Mental Health Resources

June 10, 2021

Group Gordon’s Morgan Schare shares guidance for businesses for communicating about mental health resources to their employees. As businesses plan for the next phase of the pandemic and what that means for work, it’s critical that they plan for the mental health and wellness concerns of their employees. According to a recent report by the […]

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