Visual Storytelling for Nonprofits
November 4, 2021
GG’s James Seaton explains how and why nonprofits should engage in visual storytelling to further engage their key audiences. Crafting a compelling story for any organization is a multifaceted process. For nonprofits that act as pillars in their local communities, there are many ways to make the mission come to life for the populations they […]
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A Surprising Source of PR Lessons
October 21, 2021
Group Gordon’s Hillary Wasserman finds surprising parallels and lessons from friends in higher education, television writing, animation, and medical research. One of my favorite parts of working in PR is that the more I learn about the world around me, the better I can be at my job. This applies to everything from reading news […]
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PR Tips from a Tennis Player
September 3, 2021
Group Gordon’s Alison Berg serves up PR tips based on lessons learned on the tennis court. I’ve been playing tennis since I barely had the strength to hold up a racket. It’s a game of strategy, mental fortitude, and sportsmanship, and it’s a lot of fun! In watching the US Open this year with a […]
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5 times the media strategy should have been to stay out of the story
August 12, 2021
GG’s Jordan Miller shows why staying out of the media can often be the right media strategy. We live in a world where an ever-increasing amount of content must fight for space and attention on an ever-decreasing array of news platforms. With no straightforward formula to explain what goes viral and what doesn’t, or why […]
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How My Experience in Journalism Prepped Me for My PR Internship
August 5, 2021
GG intern Melanie Taylor finds parallels between her previous journalism roles and current PR internship. Starting as an intern at Group Gordon this summer, I was unsure of how my prior experience in journalism would translate to a stint in PR. Quickly, though, I realized that journalism and PR are two sides of the same coin and that my […]
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PR Lessons From the National Spelling Bee
July 15, 2021
Group Gordon’s Kerry Close spells out the lessons from her spelling bee success that have translated over to a career in PR. Last week, the world stood in awe of a 14-year-old girl from Louisiana named Zaila Avant-garde, who flawlessly spelled her way through 18 rounds of competition to be crowned the 2021 Scripps National […]
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