News

Michael Gordon discusses how shifting media stars help and hurt brands.
Media top talent wins help to build brands

Michael Gordon grades President Obama and BP’s Tony Hayward on their handling of the crisis.
CNBC Power Lunch: “Managing the Crisis on the Coast”

Michael Gordon suggests BP should take full responsibility for its disaster and move forward with complete transparency.
CNBC Power Lunch: “The BP Spill: Just the Beginning”

Michael Gordon analyzes the embattled bank’s investor letter, calling it a step in the right direction.
CNBC Power Lunch: “Goldman Strikes Back”

Michael Gordon weighs in on the wisdom of Tiger’s highly anticipated press conference.
CNBC News Alert: “What Should Tiger Say?”

Michael Gordon argues that Tiger’s press conference was so scripted it lost sincerity and effect.
CNBC Breaking News: “Tiger’s Road to Recovery”