News

BP’s disaster in the Gulf

September 15, 2010

Michael Gordon suggests BP should take full responsibility for its disaster and move forward with complete transparency.
CNBC Power Lunch: “The BP Spill: Just the Beginning”

Goldman Sachs’ troubled PR

September 15, 2010

Michael Gordon analyzes the embattled bank’s investor letter, calling it a step in the right direction.
CNBC Power Lunch: “Goldman Strikes Back”

Tiger Woods’ scandal

September 15, 2010

Michael Gordon weighs in on the wisdom of Tiger’s highly anticipated press conference.
CNBC News Alert: “What Should Tiger Say?”

Tiger Woods’ scandal

September 15, 2010

Michael Gordon argues that Tiger’s press conference was so scripted it lost sincerity and effect.
CNBC Breaking News: “Tiger’s Road to Recovery”

BP’s disaster in the Gulf

June 29, 2010

Michael Gordon comments on BP’s failed communications strategy.
Bad weather stops some spill cleanup as Alex threatens

BP’s disaster in the Gulf

June 29, 2010

Michael Gordon discusses the effects of the spill in terms of big oil’s collective communications.
CNBC Power Lunch: “Backlash Against Big Oil”

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