BP’s disaster in the Gulf
June 29, 2010Michael Gordon discusses the effects of the spill in terms of big oil’s collective communications.
CNBC Power Lunch: “Backlash Against Big Oil”
Michael Gordon discusses the effects of the spill in terms of big oil’s collective communications.
CNBC Power Lunch: “Backlash Against Big Oil”
Michael Gordon gives BP a bit of much-needed communications advice.
U.K. prepared to back BP
Michael Gordon calls on President Obama to use the spill as an opportunity to galvanize the country.
Spill is Obama’s chance to rally U.S.
Michael Gordon points to BP’s blame game as “a case study in failed crisis communications.”
BP swamped by criticism; spilled oil keeps coming
Michael Gordon explains the power of the truth in moments of crisis.
Tiger, Toyota and the Truth
Michael Gordon offers his views on Toyota’s PR strategy.
Toyota PR blitz plays catch-up after storm of problems