Citi’s Comeback

May 16, 2011

Michael Gordon on Citi’s comeback efforts.
Citi CEO addresses MBA grads on post-crisis rehab tour

Tiger Woods’ Woes

April 21, 2011

Michael Gordon comments on the status of Tiger Woods’ image.
New Tiger, Old Tiger, They Both Sound the Same

Dior’s Designer Crisis

March 2, 2011

Jeremy Robinson-Leon assesses Dior’s reaction to Galliano’s anti-Semitic remarks and proposes next steps for both parties.
CNN: Designer’s words crash against Dior’s


Tiger Woods’ scandal: One year later

November 24, 2010

Michael Gordon discusses why Tiger can’t get out of the bunker.
Tiger stuck in the rough, needs new game


Brett Favre’s crisis

October 15, 2010

Michael Gordon comments on the similarities between Favre’s and Woods’ image crises.
Will Favre’s Marketability Be Sacked by Scandal?

Brett Favre’s crisis

October 14, 2010

Michael Gordon offers Brett Favre much-needed communications advice.
Wrangler mum on Brett Favre’s troubles