CRISIS

Concrete Action Is Critical for Socially Engaged PR

April 7, 2022

Group Gordon’s Efe Osagie explains why socially engaged PR requires action to back up words. This past month we celebrated International Women’s Day on March 8th. In support of the holiday, many companies took to Twitter and other social media to express their support of women’s equality. But what they didn’t expect was for a […]

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Mitigating a Crisis: Lessons from the Michigan/Wisconsin Incident

February 28, 2022

GG’s Andrew Jarrell provides post-game analysis on mitigating a crisis after an unfortunate incident at a basketball game between the Universities of Michigan and Wisconsin. After a relatively uneventful game between the University of Michigan’s and University of Wisconsin’s men’s basketball teams, a brawl broke out. As the coaches approached each other for the customary […]

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The Best PR Firms Are Not Yes-Men

January 27, 2022

GG’S Elizabeth Gemdjian takes lessons from Novak Djokovic and Succession (spoiler alert!) to explain why the best PR firms will tell you what you need to hear, not just what you want to hear. In the past couple of weeks, I’ve been following two crises – one in the real world, one in a TV […]

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What PR can’t do

December 16, 2021

GG’s Emily Bell explains why PR can’t redeem a damaged reputation if the underlying issues remain. Typically, when my turn to write a blog comes around, there’s some heinous celebrity apology or tone-deaf corporate statement to critique. It’s easy enough to draw actionable takeaways for public relations professionals from the latest communications mishap trending on […]

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The Right Way to Announce College Football Playoff Final Rankings

December 2, 2021

GG’s Eli Judge offers the College Football Playoff committee a more strategic playbook for announcing team rankings. Sunday is the day college football fans have been waiting for: the final reveal of the College Football Playoff (CFP) rankings. Much to my disappointment, my beloved Oklahoma Sooners won’t be participating. But I, along with thousands of […]

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Aaron Rodgers: A Playbook on What Not to Do in a Crisis

November 23, 2021

GG’s Andrew Jarrell examines how Aaron Rodgers fumbled the crisis resulting from his misleading statements about his vaccination status. Managing communications during a crisis is a precarious endeavor – one where the wrong move can be disastrous. Aaron Rodgers’ response to the recent scrutiny of his vaccination status is an example of what not to […]

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