CRISIS

GG’s Amanda de Castro breaks down the recent Joey Chestnut controversy and outlines how companies can be smart about influencer marketing strategy. Fans of the time-honored July 4th Nathan’s Famous Hot Dog Eating Contest were left disappointed and surprised last month when it was announced that the competition would move forward without its big star, […]

GG’s Kerry Close offers advice to sports PR teams as sports betting controversies continue to grow. Recently, several betting scandals – notably, involving MLB phenom Shohei Ohtani and NBA center/power forward Jontay Porter – have rocked the sports world. They’ve thrown the integrity of the game into question and created crisis PR challenges for sports […]

Group Gordon’s Anna Kizito explores crisis management in the fallout of “ESG-washing” allegations and gives helpful tips to avoid making claims that you cannot support later.  Last month, a lawsuit against fast fashion giant H&M alleged that the company has been misleadingly marketing its clothing line, “H&M Conscious.”   While overpromising is not completely unheard of […]

GG’s Reagan Herzog connects the latest series of celebrity scandals to important principles of crisis management. Many A-listers have recently found themselves in hot water for a major element of their lavish lifestyles: private jets. It all started with an Instagram post of Kylie Jenner and Travis Scott standing between two private jets with the […]

GG’s Jordan Miller writes about the mishandled revival of “Funny Girl” and what crisis PR professionals can learn. All is not fun at the Broadway revival of “Funny Girl,” the musical based on the life of comedian Fanny Brice that helped propel Barbra Streisand to superstardom when she originated the role in 1964. For those […]

Group Gordon’s Efe Osagie explains why socially engaged PR requires action to back up words. This past month we celebrated International Women’s Day on March 8th. In support of the holiday, many companies took to Twitter and other social media to express their support of women’s equality. But what they didn’t expect was for a […]