CRISIS

Reviewing CrossFit’s Crisis Response

February 1, 2021

In early June 2020, as much of the corporate world demonstrated support for the Black Lives Matter movement, CrossFit founder and CEO Greg Glassman took to Twitter and internal communications channels to share troubling and deeply insensitive personal views of the moment. The company was quickly plunged into crisis, and its sloppy response did little […]

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The Art of Embracing Criticism

January 20, 2021

Group Gordon’s Andrew Jarrell explains why it’s important for brands to become more comfortable with criticism. Nobody likes criticism. And companies are no different. Long overdue societal conversations about justice and equity are inspiring people to take a hard look at brands and point out where they fall short. At the same time, the continued […]

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“Business as usual” messaging is failing your most vulnerable employees

October 22, 2020

Group Gordon’s Emily Bell explains why corporate America isn’t prepared for the second wave of lockdown mental health struggles. Public health experts are predicting a “second wave” of mental health and substance abuse problems linked to the COVID-19 pandemic. But much like whatever wave of infections we’re currently in, for many people, it feels like […]

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Communicating in our cancel culture

October 1, 2020

Group Gordon’s Elizabeth Gemdjian shares core principles of good communication to help people and brands navigate cancel culture. Social media has given any individual a platform to reach millions – a power that has been used for good and evil. Increasingly, with the dawn of the cancel culture era, these platforms are used to call […]

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How Small Businesses Can Shift PR Strategy in a Pandemic

July 23, 2020

Group Gordon’s James Seaton breaks down how small businesses should rethink their communications approach in response to the ongoing COVID-19 crisis. It is a trying time for small businesses: Roughly between 66,000 to more than 100,000 small businesses in the US have closed since the onset of the pandemic, and others, struggling to stay alive, […]

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Anatomy of an effective email: Covid-19 edition

May 1, 2020

Group Gordon’s Jordan Miller breaks down the features that make for good email communication with customers, especially when a brand stumbles. New York has been in quarantine (or, as some would put it, on “PAUSE”) for one hundred years. Time is meaningless, measured in the space between Zoom calls. People are being forced to spend […]

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