Mitigating a Crisis: Lessons from the Michigan/Wisconsin Incident
February 28, 2022
GG’s Andrew Jarrell provides post-game analysis on mitigating a crisis after an unfortunate incident at a basketball game between the Universities of Michigan and Wisconsin. After a relatively uneventful game between the University of Michigan’s and University of Wisconsin’s men’s basketball teams, a brawl broke out. As the coaches approached each other for the customary […]
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The Best PR Firms Are Not Yes-Men
January 27, 2022
GG’S Elizabeth Gemdjian takes lessons from Novak Djokovic and Succession (spoiler alert!) to explain why the best PR firms will tell you what you need to hear, not just what you want to hear. In the past couple of weeks, I’ve been following two crises – one in the real world, one in a TV […]
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What PR can’t do
December 16, 2021
GG’s Emily Bell explains why PR can’t redeem a damaged reputation if the underlying issues remain. Typically, when my turn to write a blog comes around, there’s some heinous celebrity apology or tone-deaf corporate statement to critique. It’s easy enough to draw actionable takeaways for public relations professionals from the latest communications mishap trending on […]
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The Right Way to Announce College Football Playoff Final Rankings
December 2, 2021
GG’s Eli Judge offers the College Football Playoff committee a more strategic playbook for announcing team rankings. Sunday is the day college football fans have been waiting for: the final reveal of the College Football Playoff (CFP) rankings. Much to my disappointment, my beloved Oklahoma Sooners won’t be participating. But I, along with thousands of […]
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Aaron Rodgers: A Playbook on What Not to Do in a Crisis
November 23, 2021
GG’s Andrew Jarrell examines how Aaron Rodgers fumbled the crisis resulting from his misleading statements about his vaccination status. Managing communications during a crisis is a precarious endeavor – one where the wrong move can be disastrous. Aaron Rodgers’ response to the recent scrutiny of his vaccination status is an example of what not to […]
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How to communicate during commemorative months
September 23, 2021
GGer David Kang draws lessons from a PR crisis involving a Florida county’s Facebook post for National Hispanic Heritage Month and explains how to respectfully communicate during commemorative months. Commemorative days and months are meant to honor or celebrate an event, issue, or group. A county government in Florida recently showed us how NOT to […]
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