Coronavirus Communications: Crisis Response for Consumer-Facing Companies
March 19, 2020
Group Gordon’s Jacob Rodriguez outlines key principles consumer-facing businesses should consider when responding to a global crisis. We’re in uncharted, once-in-a-generation territory with the novel coronavirus. The pandemic has made apparent just how important it is to be ready in the face of a global crisis. When it comes to a global crisis, solving the […]
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A Post-mortem on the NBA China Scandal
February 26, 2020
Group Gordon’s Andrew Jarrell looks at the limitations of purpose- and values-driven marketing. I love the NBA. The league, more than any other professional sport, has embraced diversity, leaned into player empowerment, and demonstrated an openness to new ideas and perspectives. Adam Silver, the beloved commissioner, is smart and methodical. He reminds you of a […]
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Communication in the Age of Disinformation
January 16, 2020
Group Gordon’s Nick Berkowitz explains why, in the age of disinformation, it’s essential to know your target audiences and ensure they trust your communications. With the Iowa Caucus just a few weeks away, efforts to warp public opinion are in full swing, especially through digital disinformation. On Monday, The New York Times reported that the […]
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The Power of Social Media Campaigns to Effect Change: #NotAgainSU
December 12, 2019
GG’s Erin Gaffney takes a close look at why the social media movement #NotAgainSU grew and influenced change. This past November, Syracuse University found itself in the national spotlight for a crisis concerning systematic racism. More than 11 hateful and racist crimes were reported on campus, with these accounts including verbal abuse, vandalism, and an […]
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How to Create a Crisis Plan
July 25, 2019
Group Gordon’s Nick Bonavolonta explains why every company or organization should have a crisis communications plan and what should go in one. In the age of trending hashtags and ever-breaking news, it’s never been more important to be ready for a crisis. When reacting to a challenging situation, your chances of mitigating fallout and securing […]
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