Marketing

Group Gordon’s James Seaton offers organizations three ideas for promoting an event without breaking the bank.  Many in-person events are returning after the pandemic put them on pause. For nonprofits, these gatherings offer an opportunity to connect with key stakeholders, raise awareness of the issues at the heart of their work, and raise funds – […]

GG’s James Seaton explains how and why nonprofits should engage in visual storytelling to further engage their key audiences. Crafting a compelling story for any organization is a multifaceted process. For nonprofits that act as pillars in their local communities, there are many ways to make the mission come to life for the populations they […]

GGer Erin Gaffney outlines what a successful website looks like and how organizations can determine whether it’s time for a website redesign. An organization’s website is more often than not the first way that clients, potential partners, future employees, journalists, and competitors are introduced to an organization. A website is a reflection of your organization, […]

Group Gordon’s Jordan Miller finds Facebook inspiration from a familiar source. My mom is the best. Pretty much everything I know about being a competent adult, I learned from her – as she reminds me at every possible opportunity. She continues to be a constant source of inspiration, and not just for life lessons. I […]

Group Gordon’s Nick Bonavolonta outlines four pathways for remarketing earned media placements to maximize their value and visibility. So you landed your dream media placement. Now what? A strategic, substantive news placement can be a major moment for your company or organization and can help to raise its profile, reputation, and leadership status among important […]

Group Gordon’s Jacob Rodriguez discusses how the best brand messages this year recognize the intersections between Pride 2020 and the Black Lives Matter movement. As Pride 2020 nears its end and nationwide protests against racial injustice continue, a number of companies have struggled to decide when to vocalize support for Black Lives Matter and when […]