Marketing

Group Gordon’s intern Francie Schwabe highlights how higher education communications teams can lean into authenticity to boost engagement and visibility. Universities spend millions of dollars trying to stand out in an increasingly competitive higher education landscape. Marketing teams develop comprehensive advertising campaigns, viewbooks, and outreach strategies. These polished efforts are important, but they are only […]

GG’s Amanda de Castro breaks down the recent Joey Chestnut controversy and outlines how companies can be smart about influencer marketing strategy. Fans of the time-honored July 4th Nathan’s Famous Hot Dog Eating Contest were left disappointed and surprised last month when it was announced that the competition would move forward without its big star, […]

Group Gordon’s Erin Gaffney offers advice on how to get the most PR value out of award-winning work. Winning an award can be good PR for your company—but in most cases, it won’t make headlines. Awards that recognize individual achievements, great workplaces, or industry expertise might be a big deal internally and a cause for […]

Group Gordon’s Morgan Schare shares tips on how to plan around milestone events to enhance brand strategy. Part of every brand strategy team’s annual planning process involves taking a look at the calendar to see what’s going on in the world. Awareness months, holidays, major sporting events, cultural milestones, and other happenings offer a prime moment […]

GG’s Sophie DeMuth provides guidance on creating and executing a successful influencer marketing campaign. Influencer marketing: everyone’s doing it … right?  It’s nearly impossible to avoid sponsored posts on social media now that influencer marketing has become a staple tool for brands and creators. While the broader social implications of influencer marketing are up for […]

GG’s Hillary Wasserman explains how to craft a public relations RFP that will elicit great responses. The request for proposals (RFP) has been a staple of public relations and many other industries, and it still serves a critical purpose. These documents are issued by companies looking to solicit bids from qualified vendors for a specific […]