Marketing

Group Gordon’s Nick Bonavolonta outlines four pathways for remarketing earned media placements to maximize their value and visibility. So you landed your dream media placement. Now what? A strategic, substantive news placement can be a major moment for your company or organization and can help to raise its profile, reputation, and leadership status among important […]

Group Gordon’s Jacob Rodriguez discusses how the best brand messages this year recognize the intersections between Pride 2020 and the Black Lives Matter movement. As Pride 2020 nears its end and nationwide protests against racial injustice continue, a number of companies have struggled to decide when to vocalize support for Black Lives Matter and when […]

Group Gordon’s Jordan Miller breaks down the features that make for good email communication with customers, especially when a brand stumbles. New York has been in quarantine (or, as some would put it, on “PAUSE”) for one hundred years. Time is meaningless, measured in the space between Zoom calls. People are being forced to spend […]

Group Gordon’s James Seaton tackles the winning gameplan for the 2020 Super Bowl’s most successful ads. Super Bowl LIV saw a wide range of wacky, gripping, thought-provoking, and downright silly ads. Always a highlight of the event, Super Bowl ads keep your eyes glued to the TV during game breaks, sparking debates about which is […]

Dear Mara – One of the most important factors behind choosing where, when, and how to employ social media tactics is in identifying the audience you are trying to reach first. As a high-touch B2B company, you’ll want to reach a targeted segment of leaders who either directly impact or influence the decision-making at the […]

Dear Cathy – Thanks for asking. It appears you have now presented me with two available paths to traverse in answering your question: 1) tell the truth or 2) tell something you’d believe as the truth. It would be naïve to assume a wayward path of mistruths is the best option, and yet so many […]