Social Media

The Best PR Firms Are Not Yes-Men

January 27, 2022

GG’S Elizabeth Gemdjian takes lessons from Novak Djokovic and Succession (spoiler alert!) to explain why the best PR firms will tell you what you need to hear, not just what you want to hear. In the past couple of weeks, I’ve been following two crises – one in the real world, one in a TV […]

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Leveraging Instagram Lives and Twitter Spaces for PR

January 13, 2022

Group Gordon’s Marykate Cary shares how organizations can best leverage Instagram Lives and Twitter Spaces to share their messages and connect with audiences. Instagram Live and Twitter Spaces are valuable social media tools for public relations that provide ways for individuals and organizations to connect with a wider audience. While you may be familiar with […]

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Visual Storytelling for Nonprofits

November 4, 2021

GG’s James Seaton explains how and why nonprofits should engage in visual storytelling to further engage their key audiences. Crafting a compelling story for any organization is a multifaceted process. For nonprofits that act as pillars in their local communities, there are many ways to make the mission come to life for the populations they […]

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When to Undertake a Website Redesign

October 7, 2021

GGer Erin Gaffney outlines what a successful website looks like and how organizations can determine whether it’s time for a website redesign. An organization’s website is more often than not the first way that clients, potential partners, future employees, journalists, and competitors are introduced to an organization. A website is a reflection of your organization, […]

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How to communicate during commemorative months

September 23, 2021

GGer David Kang draws lessons from a PR crisis involving a Florida county’s Facebook post for National Hispanic Heritage Month and explains how to respectfully communicate during commemorative months. Commemorative days and months are meant to honor or celebrate an event, issue, or group. A county government in Florida recently showed us how NOT to […]

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Social Media Lessons from the Pandemic

May 6, 2021

Group Gordon’s Marykate Cary shares social media lessons from the COVID-19 pandemic that will still have relevance and tangible benefits during recovery and post-pandemic. The COVID-19 pandemic required quick adaptations and agility in all aspects of communications. For many clients, especially B2B ones, an engaging social media strategy was not always the top priority pre-pandemic. […]

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