Social Media

Group Gordon’s Erin Gaffney offers advice on how to get the most PR value out of award-winning work. Winning an award can be good PR for your company—but in most cases, it won’t make headlines. Awards that recognize individual achievements, great workplaces, or industry expertise might be a big deal internally and a cause for […]

Budget season is upon us, and GG’s Erin Gaffney offers a comprehensive guide to advocacy communications in this critical time. With both the New York City and New York State budgets set to be finalized in the next few months, it’s important to identify your organization’s role in advocating for key policy priorities. This can […]

GG’s Sophie DeMuth provides guidance on creating and executing a successful influencer marketing campaign. Influencer marketing: everyone’s doing it … right?  It’s nearly impossible to avoid sponsored posts on social media now that influencer marketing has become a staple tool for brands and creators. While the broader social implications of influencer marketing are up for […]

GG’s Nisha Gupta reminds corporate businesses that social media matters – and can offer more benefits than you’d think. As a proud Gen-Zer, I am an avid supporter and participant of social media. There are certainly downsides to social media, but it can also be a wonderful tool for businesses and creatives. The endless opportunities […]

Group Gordon’s Hillary Wasserman offers lessons from Senate candidate John Fetterman’s eye-catching use of social media for brands of all kinds. The 2022 midterm elections are upon us, and candidates are vying for attention in the media equivalent of a rush hour subway car. It can be impossible to break through when the political landscape […]

GG’S Elizabeth Gemdjian takes lessons from Novak Djokovic and Succession (spoiler alert!) to explain why the best PR firms will tell you what you need to hear, not just what you want to hear. In the past couple of weeks, I’ve been following two crises – one in the real world, one in a TV […]