Social Media

Marketing lessons from my mom’s Facebook page

February 11, 2021

Group Gordon’s Jordan Miller finds Facebook inspiration from a familiar source. My mom is the best. Pretty much everything I know about being a competent adult, I learned from her – as she reminds me at every possible opportunity. She continues to be a constant source of inspiration, and not just for life lessons. I […]

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Four Remarketing Ideas to Maximize Media Placements

August 20, 2020

Group Gordon’s Nick Bonavolonta outlines four pathways for remarketing earned media placements to maximize their value and visibility. So you landed your dream media placement. Now what? A strategic, substantive news placement can be a major moment for your company or organization and can help to raise its profile, reputation, and leadership status among important […]

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Don’t let social media get you down

April 6, 2020

Group Gordon’s Rhani Franklin offers tips to keep your use of social media healthy during the coronavirus pandemic. With everyone I know and love ordered to stay at home for the foreseeable future, I’ve found myself relying on social media to keep in touch with family and friends – and I’m not the only one. […]

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PR LESSONS FROM “SUSSEXIT”

February 6, 2020

Group Gordon’s Hillary Wasserman examines what the royals can teach us about effective communication. On January 8, the Duke and Duchess of Sussex – otherwise known as Meghan Markle and Prince Harry – posted an Instagram that stunned the world and nearly broke the internet. The couple announced that they would be leaving the royal […]

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The Power of Social Media Campaigns to Effect Change: #NotAgainSU

December 12, 2019

GG’s Erin Gaffney takes a close look at why the social media movement #NotAgainSU grew and influenced change. This past November, Syracuse University found itself in the national spotlight for a crisis concerning systematic racism. More than 11 hateful and racist crimes were reported on campus, with these accounts including verbal abuse, vandalism, and an […]

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Dear GiGi: I own a boutique B2B company trying to establish itself in the professional services industry. What are some easy first steps you would recommend in terms of social media? Are there resources we could use to become more knowledgeable on social media? When is it appropriate for us to engage a PR company to represent us?

June 7, 2014

Dear Mara – One of the most important factors behind choosing where, when, and how to employ social media tactics is in identifying the audience you are trying to reach first. As a high-touch B2B company, you’ll want to reach a targeted segment of leaders who either directly impact or influence the decision-making at the […]

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