Advocacy Communications: Your Guide to Navigating the City + State Budgets
April 27, 2023
Budget season is upon us, and GG’s Erin Gaffney offers a comprehensive guide to advocacy communications in this critical time. With both the New York City and New York State budgets set to be finalized in the next few months, it’s important to identify your organization’s role in advocating for key policy priorities. This can […]
read more
Influencer Marketing 101
April 13, 2023
GG’s Sophie DeMuth provides guidance on creating and executing a successful influencer marketing campaign. Influencer marketing: everyone’s doing it … right? It’s nearly impossible to avoid sponsored posts on social media now that influencer marketing has become a staple tool for brands and creators. While the broader social implications of influencer marketing are up for […]
read more
Why Social Media is Valuable to Corporate Clients, Too
December 1, 2022
GG’s Nisha Gupta reminds corporate businesses that social media matters – and can offer more benefits than you’d think. As a proud Gen-Zer, I am an avid supporter and participant of social media. There are certainly downsides to social media, but it can also be a wonderful tool for businesses and creatives. The endless opportunities […]
read more
Social Media Tips from a Surprising U.S. Senate Campaign
August 29, 2022
Group Gordon’s Hillary Wasserman offers lessons from Senate candidate John Fetterman’s eye-catching use of social media for brands of all kinds. The 2022 midterm elections are upon us, and candidates are vying for attention in the media equivalent of a rush hour subway car. It can be impossible to break through when the political landscape […]
read more
The Best PR Firms Are Not Yes-Men
January 27, 2022
GG’S Elizabeth Gemdjian takes lessons from Novak Djokovic and Succession (spoiler alert!) to explain why the best PR firms will tell you what you need to hear, not just what you want to hear. In the past couple of weeks, I’ve been following two crises – one in the real world, one in a TV […]
read more
Leveraging Instagram Lives and Twitter Spaces for PR
January 13, 2022
Group Gordon’s Marykate Cary shares how organizations can best leverage Instagram Lives and Twitter Spaces to share their messages and connect with audiences. Instagram Live and Twitter Spaces are valuable social media tools for public relations that provide ways for individuals and organizations to connect with a wider audience. While you may be familiar with […]
read more