Strategic Execution

Group Gordon’s Erin Gaffney explores how public relations can be deployed to support public service. From the beginning of the Covid-19 pandemic in March to the current election, there has been a lot of uncertainty and misinformation. During these times of crisis, people are looking for guidance and reliable information, which is where public service […]

Group Gordon’s Elizabeth Gemdjian shares core principles of good communication to help people and brands navigate cancel culture. Social media has given any individual a platform to reach millions – a power that has been used for good and evil. Increasingly, with the dawn of the cancel culture era, these platforms are used to call […]

Group Gordon’s Sarah Naco turns a travel delay into a lesson about the power of frequent communication. “Folks, there are no new updates since I last checked in. I know you might be getting sick of my voice, but I’ll continue touching base every ten minutes. I’ll let you know as soon as we have […]

Group Gordon’s James Seaton breaks down how small businesses should rethink their communications approach in response to the ongoing COVID-19 crisis. It is a trying time for small businesses: Roughly between 66,000 to more than 100,000 small businesses in the US have closed since the onset of the pandemic, and others, struggling to stay alive, […]

Group Gordon’s Marykate Cary looks at the lessons learned from a turbulent start to 2020 and how they can guide organizations moving forward. Needless to say, the coronavirus pandemic has caused a rapid shift in the media landscape. At the national level, a news cycle dominated by election coverage disappeared overnight. In local markets across […]

Group Gordon’s Jacob Rodriguez discusses how the best brand messages this year recognize the intersections between Pride 2020 and the Black Lives Matter movement. As Pride 2020 nears its end and nationwide protests against racial injustice continue, a number of companies have struggled to decide when to vocalize support for Black Lives Matter and when […]