Strategic Execution

Group Gordon’s Alison Berg explains how to find PR opportunity in the news cycle without being opportunistic. Coming out of a tough year, we’ve become accustomed to a heavy and hyper-focused news cycle. From growing COVID fatalities, horrific racial violence, and a contentious election season, the appetite for unrelated storylines was minimal. Pitches about unrelated […]

Working from home but not alone Group Gordon’s James Seaton explains how effective communications can maintain a strong company culture even when your team is remote. It may be hard to believe, but we are nine months into a global pandemic. COVID-19 has fundamentally altered our daily routines, especially the way we work. For many, […]

Group Gordon’s Erin Gaffney explores how public relations can be deployed to support public service. From the beginning of the Covid-19 pandemic in March to the current election, there has been a lot of uncertainty and misinformation. During these times of crisis, people are looking for guidance and reliable information, which is where public service […]

Group Gordon’s Elizabeth Gemdjian shares core principles of good communication to help people and brands navigate cancel culture. Social media has given any individual a platform to reach millions – a power that has been used for good and evil. Increasingly, with the dawn of the cancel culture era, these platforms are used to call […]

Group Gordon’s Sarah Naco turns a travel delay into a lesson about the power of frequent communication. “Folks, there are no new updates since I last checked in. I know you might be getting sick of my voice, but I’ll continue touching base every ten minutes. I’ll let you know as soon as we have […]

Group Gordon’s James Seaton breaks down how small businesses should rethink their communications approach in response to the ongoing COVID-19 crisis. It is a trying time for small businesses: Roughly between 66,000 to more than 100,000 small businesses in the US have closed since the onset of the pandemic, and others, struggling to stay alive, […]