Strategic Execution

Group Gordon’s Jacob Rodriguez discusses how the best brand messages this year recognize the intersections between Pride 2020 and the Black Lives Matter movement. As Pride 2020 nears its end and nationwide protests against racial injustice continue, a number of companies have struggled to decide when to vocalize support for Black Lives Matter and when […]

Group Gordon’s Alison Berg shares tips for staying informed without getting overwhelmed by the news. Working in PR, it is essential to stay on top of breaking news and mobilize clients accordingly. As an added bonus, my knowledge of current events helps me dazzle at dinner parties and back up my outspoken opinions.   While I […]

Group Gordon’s Jordan Miller breaks down the features that make for good email communication with customers, especially when a brand stumbles. New York has been in quarantine (or, as some would put it, on “PAUSE”) for one hundred years. Time is meaningless, measured in the space between Zoom calls. People are being forced to spend […]

Group Gordon’s Jenny Friedman examines why Governor Andrew Cuomo’s approach to the coronavirus has revealed true leadership. Crises present a unique opportunity for leaders to show the public their true character. Beyond the actions they take, their communication plays a critical role in how they are judged. Think of FDR in his fireside chats during […]

Group Gordon’s Andrew Jarrell looks at the limitations of purpose- and values-driven marketing. I love the NBA. The league, more than any other professional sport, has embraced diversity, leaned into player empowerment, and demonstrated an openness to new ideas and perspectives. Adam Silver, the beloved commissioner, is smart and methodical. He reminds you of a […]

Group Gordon’s James Seaton tackles the winning gameplan for the 2020 Super Bowl’s most successful ads. Super Bowl LIV saw a wide range of wacky, gripping, thought-provoking, and downright silly ads. Always a highlight of the event, Super Bowl ads keep your eyes glued to the TV during game breaks, sparking debates about which is […]